Assistant Manager, Events & Programming

Overall Job Purpose

As Assistant Manager of Events & Programming at Sentosa, you will support the planning and execution of island events that enhance visitor experience and drive footfall. The role encompasses event conceptualization, stakeholder coordination, and operational delivery while ensuring compliance with government procurement processes.

You will assist in managing event budgets, vendor relationships, and regulatory requirements, working closely with internal teams and external partners to deliver successful events that align with Sentosa's brand and objectives.

Key Responsibilities

• Event Leadership & Delivery

Lead and manage large-scale events from concept through to completion, ensuring high standards and smooth execution in line with Sentosa's brand and strategic goals.

• Creative Concept Development

Develop innovative concepts and programming for public, corporate, and island-wide events that enhance visitor experiences and promote the Sentosa brand.

• Government Procurement & Tender Management

Oversee full procurement lifecycleincluding tender preparation, qualification, evaluation, and awardin compliance with government and statutory requirements.

• Financial Oversight

Prepare and manage event budgets, track expenses, and report on P&L. Ensure cost control, vendor negotiations, forecasting accuracy, and financial compliance.

• Stakeholder & Vendor Management

Manage vendor contracts and performance, collaborate with internal teams (e.g., marketing, operations, finance) and external stakeholders (government agencies, island partners, sponsors) to achieve shared objectives.

• Permits & Regulatory Compliance

Coordinate licensing, permits, insurance, and agreements with authorities for seamless event delivery.

• Reporting & Performance Measurement

Track KPIs such as attendance, satisfaction, financial performance, and ROI; produce post-event analysis with recommendations for improvement.

Job Requirements

• Bachelor's degree in Events Management, Business Administration, Marketing or related field
• Minimum 5 years experience in events industry, with proven track record managing large-scale events (island-wide festivals, MICE, public events)
• Valid Singapore Class 3 Driver's License (manual) for site visits and logistics coordination
• Strong knowledge of government procurement and tender procedures, including experience in RFP preparation, evaluation and contract awarding
• Demonstrated financial acumen with strong budgeting, forecasting and reporting capabilities
• Creative ability to conceptualise innovative events aligned with branding strategy
• Excellence in stakeholder management, including strong interpersonal, negotiation and relationship-building skills
• Meticulous attention to detail with ability to manage multiple projects simultaneously
• Proficiency in Microsoft Office suite; experience with budgeting/procurement systems; knowledge of ticketing/event management platforms is advantageous
• Experience in MICE or integrated resort events
• Proven track record in driving business growth through creative event strategies and partnerships