Assistant Manager, Business Development

Purpose

The Assistant Manager, Business Development is a commercially driven role responsible for growing revenue through trade sales partnerships, corporate membership programmes, and corporate & group sales. The role plays a key part in optimising demand across seasons by applying data-driven insights, channel strategy, and capacity optimisation to maximise yield from limited inventory.

Working closely with Operations, Ticketing & Retail as well as external partners, this role goes beyond account management to actively identify growth opportunities, strengthen distribution channels, and evolve products and pricing in response to performance data and market dynamics.

This role is ideal for a candidate who combines commercial acumen, analytical thinking, and strong relationship management, and is comfortable translating insights into execution.

Key Accountabilities and Tasks

(Additional responsibilities and accountabilities that may be reasonably directed by the company from time to time).

1. Business Development & Commercial Strategy
The Assistant Manager for Business Development will be responsible for the execution of commercial strategies that drive sustainable revenue growth and maximise market opportunities.

Expected Results:
a) Identify, evaluate, and execute new business opportunities across trade sales, corporate sales, and membership products to drive incremental revenue.
b) Apply data-driven analysis to develop channel strategies that balance direct and trade sales, optimising yield against finite capacity.
c) Monitor global, regional, and local tourism and business trends to generate market intelligence, competitive insights, and demand signals that inform product, pricing, and promotional strategies.
d) Analyse travel patterns and seasonality across key source markets to develop targeted demand-generation initiatives, with a focus on mitigating low-season demand.

2. Trade Sales & Strategic Partner Management
The Assistant Manager will be responsible for driving and managing trade sales relationships to deliver measurable revenue growth.

Expected Results:
a) Build and maintain strong working relationships with key trade stakeholders, including distribution partners, travel agents, OTAs, and relevant statutory or government bodies.
b) Identify and execute joint initiatives, trade promotions, and exclusive offerings that deliver mutual commercial value.
c) Act as a primary point of contact for trade partners, ensuring timely and accurate communication of product updates, pricing changes, and operational matters.
d) Organise, manage, and host familiarisation (FAM) trips with clear commercial objectives to drive conversion and sales.
e) Represent Skyline Luge Singapore at trade shows, roadshows, sales missions, and industry events as required.
f) Prepare and present monthly trade sales performance, ticket distribution, and partner insights reports.

3. Corporate Membership & Corporate Sales
The Assistant Manager will be responsible for growing the corporate membership programme and corporate sales channels to drive incremental revenue and long-term client relationships.

Expected Results:
a) Develop and execute corporate membership acquisition and referral strategies using CRM tools, sales initiatives, marketing campaigns, and strategic partnerships to drive growth, conversion, and renewals.
b) Build a strong understanding of corporate members needs and usage behaviour, using data insights to continuously refine and strengthen the corporate membership offering.
c) Identify and secure value-added partnerships (e.g. retail, F&B, hotels, attractions) to enhance the Corporate Member Benefits Programme.
d) Manage the end-to-end corporate membership and group sales process, ensuring timely follow-up, coordination with Customer Service Admin on invoicing and fulfilment, and high service standards.
e) Manage and grow the existing corporate membership portfolio through proactive communication and effective handling of redemption or usage non-compliance.
f) Convert inbound corporate and group sales enquiries through timely follow-up and effective deal closure.
g) Develop and execute a structured corporate sales plan to build a sustainable pipeline, with a focus on filling low-demand periods and optimising capacity utilisation.

4. Capacity & Yield Optimisation
The Assistant Manager will be responsible for inventory allocation that will optimize capacity utilization.

Expected Results:
a) Monitor and manage capacity allocation across direct and trade channels, ensuring optimal utilisation aligned with seasonality, demand trends, and revenue priorities.
b) Analyse sales and utilisation data to recommend adjustments to capacity, pricing tiers, and promotional mechanics to maximise yield.

5. Data Collection, Analysis and Insights
The Assistant Manager will be responsible for the collection, management and analysis of commercial data that will drive commercial decisions.

Expected Results:
a) Consolidate data from multiple sources (ticketing platforms, campaign results, market reports) into clear, usable reports while ensuring data accuracy, consistency, and relevance to support commercial decision-making.
b) Practise continuous improvement on reporting tools, dashboards, and analytical frameworks to enhance decision making.
c) Stay informed on industry trends, market benchmarks, and best practices to contextualise internal performance data.
d) Translate data insights into clear, actionable recommendations to optimise pricing, product mix, partnerships, and market strategies.

Key Competencies:

. Strong commercial and strategic mindset
. Data-driven decision making and analytical thinking
. Relationship and partnership management
. Cross-functional collaboration
. Negotiation and influencing skills
. Strong execution capability with a growth-oriented mindset

Requirements:

. Diploma or Degree in Business, Marketing, Hospitality, Tourism, or a related field.
. Minimum 3 years experience in business development, trade sales, partnerships, or commercial roles within attractions, tourism, hospitality, or leisure industries.
. Solid understanding of distribution channels, trade dynamics, and yield or capacity management.
. Proven ability to manage B2B partnerships and corporate clients.
. Strong analytical orientation with experience using data, CRM systems, and sales performance reports to inform decisions.
. Excellent communication, stakeholder management, and presentation skills.
. Comfortable operating in a fast-paced environment that requires both strategic thinking and hands-on execution.

What Success Looks Like (First 12 Months)

. A clearly defined and data-backed trade and corporate sales strategy that supports revenue and yield objectives.
. Strong, productive relationships established with key trade and corporate partners.
. Improved utilisation during traditionally low-demand periods through targeted corporate and trade initiatives.
. Growth in corporate membership acquisition, renewals, and engagement, supported by measurable utilisation insights.
. Regular, actionable reporting that supports commercial decision-making across channels.
. Demonstrated ability to translate data and insights into tangible commercial outcomes.

Kindly note, only shortlisted candidates will be notified.