Assistant Manager, Brand Communication

Job Purpose

The Assistant Marketing Manager is responsible for supporting the development and execution of marketing strategies, brand campaigns, and promotional activities to strengthen brand awareness, drive customer engagement, and achieve sales objectives across all bakery brands and channels.

The role will work closely with Operations, Product Development, E-commerce, Digital, and external agencies to ensure effective campaign execution and consistent brand positioning.

Key Responsibilities

Brand & Marketing Strategy

• Support the development and implementation of annual marketing plans aligned with business objectives.
• Execute integrated marketing campaigns to drive sales, customer acquisition, and brand awareness.
• Ensure brand consistency across all communication channels and touchpoints.
• Monitor market trends, customer insights, and competitor activities to identify growth opportunities.

Campaign & Promotion Management

• Plan and execute seasonal campaigns, festive launches, and promotional activities.
• Coordinate marketing calendars and campaign timelines across multiple bakery brands.
• Work closely with Operations and Product teams to support new product launches.
• Evaluate campaign effectiveness and recommend improvements.

Digital & Social Media Marketing

• Work with digital agencies and internal stakeholders to manage social media and digital marketing initiatives.
• Oversee content development for social media, websites, CRM, and other digital platforms.
• Monitor digital marketing performance and optimize engagement strategies.

Customer Engagement & CRM

• Support customer loyalty programmes and customer engagement initiatives.
• Analyse customer behaviour and feedback to improve customer experience.
• Develop initiatives to increase customer retention and repeat purchases.

Stakeholder Management

• Collaborate with Operations, E-commerce, Product Development, Finance, and external vendors to ensure successful execution of marketing initiatives.
• Manage relationships with creative agencies, media partners, and suppliers.

Budget & Reporting

• Assist in managing the marketing budget and campaign expenditures.
• Track KPIs and prepare regular performance reports.
• Ensure projects are delivered within budget and timelines.

Job Requirements

Education

• Bachelor's Degree in Marketing, Business Administration, Communications, or related disciplines.

Experience

• Minimum 5 years of relevant marketing experience, preferably in F&B, retail, FMCG, or hospitality industries.
• Experience in managing integrated marketing campaigns and product launches.
• Experience in digital marketing and social media management is preferred.

Skills & Competencies

• Strong project management and organisational skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and stakeholder management skills.
• Creative mindset with strong commercial acumen.
• Proficient in Microsoft Office and marketing analytics tools.
• Ability to work in a fast-paced environment.