Who We Are
Suntory Beverage & Food strives to be the most locally beloved beverage company in every market we serve. Guided by our founding principles of Growing for Good, Yatte Minahare (the spirit of bold ambition), and Giving Back to Society, we pursue sustainable growth, bold innovation, and meaningful social impact. Across the Asia Pacific region, we proudly offer trusted brands including Ribena, Lucozade Sport, BRAND'S Essence of Chicken, Tea+, BOSS Coffee, V Energy - delivering quality products that honor our commitment to harmony with people and nature.
At
Suntory Singapore, we are proud to be part of the global
Suntory Group, a Japanese multinational renowned for its unwavering commitment to
health,
wellness, and
enriching lives. With a legacy deeply rooted in
innovation and
natural science, we deliver high-quality
health enrichment andfunctional beverages tailored to the needs of Malaysian consumers.
Guided by our mission to
Inspire the Brilliance of Life, we blend cutting-edge research with a profound respect for nature to support holistic well-being from the inside out.
We are the proud brand owner of several iconic products with strong cultural heritage and consumer trust:
- Ribena the beloved blackcurrant drink rich in Vitamin C.
- BRAND'S a trusted name in health supplements, including the renowned BRAND'S Essence of Chicken.
- C.C. Lemon a refreshing lemon-flavored drink packed with Vitamin C, offering a zesty boost for your daily wellness.
- BOSS Coffee Japan's iconic readytodrink coffee brand, crafted with precision, bold flavor, and a commitment to quality.
About Your Role
As an
Assistant Key Account Manager (Modern Trade), you play a critical role in driving sustainable growth for the Health Enrichment and Beverage category-
BRAND'S, Ribena, CC Lemon, Boss Coffee portfolio within Modern Trade accounts- Sheng Siong, Giant, Cold Storage and Prime. Working closely with the Key Account Manager and crossfunctional teams, you support strategic account initiatives, commercial planning, and flawless instore execution to deliver sellout, profitability, and strong customer partnerships.
This role offers handson exposure to key retailers, commercial decisionmaking, and endtoend Modern Trade operations in a fastpaced FMCG environment.
Role Type: Individual Contributor
Reporting Line Manager: Key Account Manager
Peers: 1 x Assistant Key Account Manager (managing Fairprice, 7-Eleven)
Key Account: Sheng Siong, Giant, Cold Storage and Prime
Compensation And Benefits- 17 days Annual Leave
- Medical and insurance coverage
- Hybrid work mode
What You'll Do
- Support endtoend management of assigned Modern Trade accounts, including planning, execution, and performance tracking.
- Assist in developing and executing Joint Business Plans to achieve sales and growth targets.
- Track sales performance, sellout, inventory, promotion effectiveness, and identify opportunities for growth.
- Support commercial discussions on promotions, pricing, and visibility, in line with approved strategies.
- Prepare sales forecasts and collaborate with Supply Chain to ensure healthy stock levels and service performance.
- Coordinate the planning and execution of trade promotions, product launches, and visibility initiatives.
- Work closely with field operations and merchandising teams to ensure instore execution excellence, including planogram, pricing, and promotional compliance.
- Prepare performance reports, business reviews, and presentation materials for internal and customer meetings.
- Collaborate crossfunctionally with Sales, Marketing, Trade Marketing, Finance, and Operations to ensure aligned execution.
What's in it for you
- Exposure to key Modern Trade retailers and handson commercial experience.
- Opportunity to work with iconic, trusted brands within a leading FMCG organisation.
- A collaborative environment that supports learning, development, and career progression in sales.
- Strong crossfunctional exposure that builds a solid foundation for future Key Account Management roles.
- A valuesdriven culture guided by Suntory's leadership spirit and growth mindset.
What You need to be successful
- Bachelor's degree in Business, Marketing, Sales, or a related field.
- 35 years of experience in Sales or Key Account Management within the Modern Trade channel.
- Strong analytical skills with the ability to interpret sales, inventory, and promotion data.
- Good understanding of trade promotions, forecasting, and instore execution metrics.
- Proficiency in MS Excel and PowerPoint; exposure to BI or reporting tools is an advantage.
- Strong communication and stakeholder coordination skills.
- Highly organized, detailoriented, and able to work in a fastpaced, performancedriven environment.
- Proactive, adaptable, and collaborative with a strong sense of ownership.
Our DEI Commitment
At Suntory, we recognize that diverse knowledge, perspectives, and backgrounds contribute to our collective success. We are committed to fostering a diverse, equitable, and inclusive workplace where all individuals can bring their whole selves to work every day, regardless of race, color, religion, gender identity or expression, sexual orientation, age, or any other protected characteristic.
Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences. We understand that career trajectories vary, and if you believe your experience/background can benefit our team, we encourage you to apply. We endeavor to make our interview process as inclusive as possible and offer reasonable accommodations as needed. Together, we can cultivate a workplace where everyone can thrive and propel our mission of Growing for Good.
