To achieve the monthly net sales target for the assigned accounts based on the yearly budget set
To improve range selling via high MI products to achieve positive account profitability and Sales Contribution Profit (SCP).
To work closely with the assigned key customer accounts to ensure that sales, distribution and merchandising opportunities are maximized and the year's sales budget is achieved.
To track Kao's spend and undertake quarterly accounts profitability analysis to improve levels of profits contribution from the assigned accounts.
To analyse and evaluate customer account sales trends and specific brand/category performance to improve volumes/value, Kao's share of the business, distribution width and depth and merchandising/promotional thrusts.
To work closely with Marketing / Trade Marketing to develop and implement innovative and impactful in-store sales promotion and merchandising programmes which will improve visibility and profitability.
To build good working relationship and understand the customer in order to anticipate and satisfy customer needs through differentiated and value-added customer service and customer care activities.
To provide feedback on trade developments and serve as the customer's advocate within Kao to ensure that the company is constantly aligned to its key customers.
To be in regular touch with customer's senior management, to develop the business relationship and to negotiate profitable terms of trade for Kao.
To undertake regular field visits to monitor stock levels and displays to develop relationships at the store level keep abreast of, and provide feedback on, competitive developments and gauge consumer purchase patterns.
To conduct half-yearly business reviews with the assigned customer accounts to improve performance and develop Kao's business within the account.
To monitor and to ensure collection of any outstanding amount from the customers promptly (if applicable).
To provide guidance and coaching to the Sales Representative / FA's team in terms of field route and adhere to the merchandising guideline.
Requirements:
Diploma or Bachelor's Degree
At least 4 - 5 years of Consumer Sales Experience preferably working in FMCG environment.
