SUMMARY OF JOB PURPOSE
Onitsuka Tiger embarked on a new chapter on 1 October 2018, operating quasi-independently within the same legal framework as ASICS Corporation. This strategic shift was in response to the unique operational needs of the Onitsuka Tiger brand. Our goal is to elevate Onitsuka Tiger to the pinnacle of premium lifestyle brands on a global scale. As we strengthen our organizational structure to support our growth in Southeast Asia, we are in search of a dedicated Assistant Omni-Channel Manager to support our e-commerce operations and digital marketing initiatives in Southeast Asia.
The Assistant Omni-Channel Manager will support the operations aspect of the overall online strategy for E-commerce in the SEA market. This role will handle end-to-end order management, ranging from customer experience, order fulfilment and returns monitoring, to generating reports for e-commerce business and Digital Marketing.
RESPONSIBILITIES
E-commerce (Regional)
- Manage external E-commerce Operator to drive online sales and performance together with Regional Senior Omni-Channel Manager and Omni-Channel Team.
- Reporting on E-commerce metrics on a weekly, monthly and quarterly basis.
- Co-ordinate with vendor on daily operations of the brand site, including customer queries and refunds where needed.
- Actively maintain site by performing spot checks and liaise with Merchandising Manager on product preparation (launches/deactivation, product descriptions)
- Ensure functionality of all e-stores daily by doing website checks.
- Responsible for order management across sites to ensure timely deliveries and returns.
- Plan and execute E-commerce activities across all sites.
- Report and analyse E-commerce KPIs (Sales, conversion rate, traffic etc) and activities for all sites.
- Report and escalate issues to relevant internal and external stakeholders for troubleshooting.
- Competitor monitoring and suggestions on improvements for an optimum customer experience.
- Support Customer Service team in service recovery and providing any necessary information on orders.
- Responsible for reporting and following up with external vendors on bugs and new enhancements.
- Co-ordinate with Legal Team on any related legal requirements or contract related matters.
Digital Marketing
- Assist with the development of digital content for social, email marketing, or online channels.
- Manage external Digital Marketing Vendor to ensure alignment with paid media/social campaign placements are being optimized with target user/segment, content, and season/marketplace to grow the brand according to global direction.
- Assist with finance department with regards to budgeting, forecasting and invoicing.
REQUIREMENTS
- Diploma/Degree in E-commerce, Digital Marketing, Marketing, Business Administration or Business Analytics or any related fields.
- At least 4 years of working experience in a similar role, preferably in the retail industry.
- Experience in E-commerce and Digital Marketing is required, coupled with strong understanding of fashion retail and market trends
- Strong data analysis skills in Excel and Google Analytics 4
- Proven ability to efficiently manage multiple tasks, and work within tight deadlines
- Strong organizational, planning and coordination skills
- Strong communication and presentation skills
- Team player; creative and passionate
- Ability to work well at all levels of the organization (Regional head office & Local & Agency teams)
- Ability to engage, motivate and convey key brand messages with external stakeholders
- Knowledge in Photoshop will be advantageous
