Area Sales Manager

About the job
Area Sales Manager Lighting
Area Leadership | General Trade
Function: Sales - General Trade
Division: Lighting
Experience: 3 to 5 Years
Education: Graduation (any Discipline)
Reporting: State head/ RSM

About SARML
SARML Lighting Private Limited is a Mainpuri U.P. Headquartered Fast Moving Electricals Goods (FMEG) company operating across two high growth categories: Lighting & Home Appliances. SARML is in an active growth acceleration phase, with a new category launches underway and a national footprint being rapidly built across India. We are building a founder led performance first sales culture with strong channel relationship, disciplined execution and a long term orientation toward market share leadership in electricals.

Roles Purpose:
The Area Sales Manager owns the sales performance and channel health of SARML'S Lighting Business across an assigned area (typically 3 to 6 Districts). The ASM leads a teams of Sales Executives, manages key accounts and distributors, drives scheme adoption and ensure the business grows sustainably through strong channel engagement and credit Discipline.

Key Responsibilities:
. Deliver area level primary and secondary revenue targets. Own the monthly sales plan and forecast.
. Lead manage and develop a team of sales executive through structured reviews, ride - alongs and coaching.
. Build a deepen relationships with key distributors, super stockists and influential dealers in the area.
. Execute go - to market strategies including new product launches schemes and price changes at the area level.
. Manage distributor health: moniter inventory level, claim settlements and ROI to ensure partner satisfaction.
. Maintain strong credit Discipline - oversee collections, set credit limits and resolve outstanding disputes.
. Identify new territory white spaces and drive systematic expension of the dealer/distributor network.
. Track and report competition movement pricing intelligence and market trends to the state head.
. Own the recruitment and onboarding of sales executives in cordination with the HR team.
.Achieve dealers and relationship quality matrics as defined in the sales incentive framework.

Funtional Competencies:
. Channel Management
. Team Management and Coaching
. Credit and collection Management
. Key account Management
. Scheme design Understanding
. Comptetion intelligence
. Go to market execution
. Customer retention
. Forecasting and reporting
. Distributor ROI Management
. New Product launches execution

Experience & Background

Industry preference - Lighting, home Alliances.

Key Skills: team leadership, channel Management, distributor handling, area P & L thinking.

What SARML Offers:

. Attractive Salary Structure: fixed pay & quarterly variables pay.
. Manage a meaningful area from Day 1 not a shadow or support role.
. Career pathway to state head / Regional Manager within 2 - 3 years for a strong performer.
. Exposure to a fast growing, founder led company with multi category ambition across Lighting and home Alliances.