Account manager
About the role
The account manager is the primary client-facing owner of accounts and is responsible for driving client outcomes through integrated, strategy-driven, cross-channel thinking. We're looking for someone who understands their clients businesses, is able to identify the right problems, recommend clear direction, and coordinate internal teams to deliver results aligned to clients goals.
You are a consultant who can hold high-level business conversations, identify core problems, and recommend clear strategic directions. Operating at the intersection of client success and internal execution, you will think holistically across SEO, paid media, and organic social, collaborating with technical specialists to turn complex data into growth stories.
Key responsibilities
- Own the client relationship and account strategy
- Serve as the primary point of contact for assigned clients, building strong relationships and trust
- Act as the ultimate owner of the client roadmap, shifting conversations from tactical daily tasks to long-term business growth.
- Build a strong understanding of each client's business and Identify their core business problem or opportunity
- Translate client goals into cross-channel strategy
- Diagnose problems and direct internal execution to drive business outcomes
- Identify performance risks, gaps, and market opportunities early. Develop strong, data-backed hypotheses and coordinate internal teams to deliver results aligned with clients macroeconomic goals.
- Monitor account KPIs and performance trends in view of client's primary objective
- Work closely with specialists, providing clear instructions and recommendations on areas that require validation, execution or deeper investigation.
- Surface budget topups, new service uptakes and other relevant improvement opportunities
- Drive Account Growth and Retention
- Own the retention and growth of assigned accounts, identifying opportunities for upsell & cross-sell based on client needs and performance gaps
- Drive renewal conversations with a clear understanding of value delivered and future direction, ensure clients see continued value in working with the agency through strong strategy and results
- Provide accurate and up-to-date renewal forecasts for assigned accounts, including expected growth, risks, and changes in spend or scope
- Work towards improving account value over time, not just maintaining status quo
- Day-to-day execution and cross-functional collaboration
- Be able to advise credibly across multiple digital channels at a broad and strategic level
- Know enough to ask the right questions, challenge weak thinking, and guide the client well
- Provide actionable insights through performance reporting and optimization.
- Continuously build breadth of knowledge across channels, industries, and AI-enabled ways of working
- Align with channel specialists, execution teams, and other stakeholders to ensure smooth delivery
- Ensure actions agreed internally and externally are followed through
- Keep all documentations and information related to clients updated
Requirements
- Min. 3 years of experience in account management, client servicing, or a related field
- A strong conceptual understanding of digital channels (SEO, Meta, Google, Organic Social) and an eagerness to adopt AI-enabled ways of working.
- Strong communication skills with the ability to engage, influence, and build client confidence
- Demonstrated track record in driving account growth and retention
- Demonstrated ability to understand high-level client business models and transform abstract goals into structured digital strategies.
- Comfortable working across multiple stakeholders and managing competing priorities
- Hands-on experience with Google and/or Meta platforms is a plus
- Prior agency experience is highly preferred (a major plus); you must be comfortable with the pace, agility, and multi-client dynamics of agency life.
