Account Manager

Role Overview

BlueFocus is looking for a high-performing Account Manager to manage and grow key client accounts across integrated marketing channels. This role sits at the intersection of client leadership, China market understanding, and multi-channel campaign execution, requiring strong communication skills, cultural fluency, and agility in a fast-changing environment.

You will be responsible for translating client business objectives into actionable, integrated marketing solutions, while coordinating internal teams and external partners to deliver high-quality outcomes.

Key Responsibilities

Client & Account Management

• Serve as the primary point of contact for assigned clients, building trusted, long-term relationships

• Understand client business goals and proactively propose integrated marketing solutions

• Manage expectations, timelines, budgets, and deliverables across multiple stakeholders

Integrated Marketing & Channel Management

• Manage campaigns across multiple channels, including but not limited to:

◦ Social & content marketing

◦ KOL / influencer marketing

◦ Media planning & buying

◦ Platform partnerships (e.g. Meta, Google, TikTok, X, regional platforms)

• Ensure channel strategies are aligned and integrated to deliver cohesive campaign outcomes

China Market & Cross-Border Expertise

• Apply strong understanding of the China digital and marketing landscape, including:

◦ Chinese platforms, consumer behavior, and content trends

◦ China brands going overseas and international brands entering China

• Act as a bridge between China and regional teams, ensuring cultural and strategic alignment

Project & Internal Coordination

• Work closely with strategy, creative, media, and operations teams to ensure smooth execution

• Monitor campaign performance and support optimization recommendations

• Maintain clear documentation, reporting, and post-campaign reviews

Agility & Adaptability

• Stay agile and adaptable in a fast-changing media, platform, and client environment

• Respond quickly to shifting priorities, market changes, and client needs

• Demonstrate problem-solving mindset under pressure