channel strategy , employee advocacy, Storytelling, issues management, audience segmentation, Singapore’s media landscape, crisis communications, integrated communication strategies, counter-messaging, content planning, Stakeholder Management, Messaging Architecture, community-building initiatives, reputation risk, red-teaming

Google Analytics 4 (GA4), User Acceptance Testing (UAT), Canva, Paid display campaigns, Booking system management, Sem

Search, Performance Measurement, Video, Privacy-Compliant Marketing Practices, Performance Optimization, Measurement Frameworks, First-Party Data Strategy, Social, Programmatic, Data-Driven Marketing, Experimentation Frameworks, Audience Strategy

BigQuery, Power Bi, Excel, Python, Sql, Firebase, Domo, R, dbt, GA4

SEO, Personalisation, Content optimisation, Digital Marketing, AI discoverability, e-commerce, Digital product management, Digital experience, Customer Experience, Data-driven experiences, audience segmentation

paid search , Digital Analytics, Dsp, Programmatic campaigns, Paid Social, Digital Planning, Ad Operations, Digital Strategy, Key programmatic and digital platforms

Taboola, AdRoll, Google Ads, Criteo, GA4, TikTok Ads, Outbrain, Meta Ads

Taboola, AdRoll, Google Ads, Attribution modelling, Criteo, TikTok Ads, Programmatic ad networks, GA4 tracking parameters, Conversion pixels, Meta Ads

linkedin ads , Hubspot, ABM campaigns, AI tools, demand generation, Google Ads, intent-based paid social, GA4, 1st party data, Crm Systems, UTM tracking