Job Description

Role Overview

We are looking for a data-obsessed, growth-driven Senior Performance Marketing Manager to lead our performance marketing team and scale our paid acquisition engine globally. You will manage the performance team and work hand-in-hand with our Creative Strategist, Production, and Creative teams to execute multi-market campaigns across major ad networks (Meta, Google, TikTok, Programmatic)-driving high-intent user registration, KYC completion, and trading conversion across international regions.

Location: Singapore / Global

Why Join Us

High-Growth Capital & Scale: You won't be managing tiny budgets. You'll own and scale global acquisition campaigns across diverse international markets with the budget and flexibility to win.

Data-First & Rapid Iteration: We prioritise performance and speed. You'll have the autonomy to reallocate budgets dynamically, test new acquisition channels, and run high-velocity creative experiments without red tape.

Collaborative Creative Engine: Work directly alongside dedicated Creative Strategists, video production specialists, and designers to build high-converting, platform-native ad assets tailored for trading audiences.

Key Responsibilities

Team Leadership & Global Campaign Strategy:

Lead and mentor the performance marketing team to execute, optimise, and scale high-volume campaigns targeting forex, CFD, and trading users globally.

Collaborate with regional marketing teams to align media spend with localised acquisition strategies.

Core Channel Management & Optimisation:

Oversee end-to-end user acquisition across Meta Ads, Google Ads, and TikTok Ads, optimising continuously for Customer Registration, Account Verification (KYC), and first-time deposits.

Scale programmatic ad networks (e.g., Taboola, Criteo, AdRoll) to tap into non-traditional acquisition inventory.

Data Analytics & Budget Allocation:

Track, analyse, and optimise full-funnel metrics (CPA, CPC, CTR, conversion rates) using GA4 and internal attribution dashboards.

Dynamically reallocate budgets across channels and regions to maximise return on ad spend (ROAS) and drive down customer acquisition costs.

Creative Pipeline & Production Collaboration:

Partner closely with the Creative Strategist, Production, and Creative teams to translate performance data into fresh creative concepts, video scripts, and visual hooks.

Drive structured creative iteration frameworks to test and scale winning ad assets across all performance channels.

Requirements & Qualifications

At least 5+ years of hands-on performance marketing experience, with proven capability in managing performance teams/marketers within fast-paced fintech, forex/CFD trading, crypto, or high-LTV digital industries.