The Ecommerce Growth Marketing Manager owns hands-on ecommerce growth across paid acquisition, onsite conversion, promotions, and lifecycle marketing. This role is execution-first, focused on running campaigns, optimising PDPs, scaling affiliate performance, and improving conversion with data.

Compensation for this role is between S$80,000 to S$100,000 per annum depending on experience.

KEY RESPONSIBILITIES

Ecommerce Conversion & PDP Ownership

Own ecommerce performance across browse, PDP, cart, checkout and post-purchase journeys.
Lead PDP optimisation including messaging, imagery, video, reviews, UGC, FAQs and offers.
Improve onsite merchandising to drive CVR, AOV and revenue per session.
Run A/B tests and iterative improvements.

Promotions, Upsells & Merchandising

Execute ecommerce promo calendars and launches.
Design and test bundles, cross-sells and upsells.
Ensure promo accuracy across paid, onsite and lifecycle channels.

Paid Acquisition & Affiliate Marketing

Run hands-on Meta and Google Ads.
Scale affiliate marketing and performance partnerships.
Optimise campaigns based on ROAS and performance data.

Email & Lifecycle Marketing

Support campaigns and core lifecycle flows.
Align messaging with Creative and CRM teams.

Creative, Analytics & AI

Align paid ads, PDPs and onsite content.
Track CVR, AOV, ROAS and revenue metrics.
Experiment with AI tools such as Claude to improve speed and workflows.

What We Are Looking For

7+ years of relevant experience in CPG / FMCG ecommerce, with merchant-side ownership.
Hands-on experience running Meta and Google Ads for ecommerce.
Exposure to affiliate marketing as a performance channel.
Strong understanding of ecommerce metrics and conversion levers.
Curious, sharp, and motivated — especially interested in learning and applying AI in marketing.
Comfortable working in a fast-moving, test-and-learn environment.

Education

Bachelor's degree in Marketing, Business, Communications, Data, or a related field.
Equivalent practical experience in ecommerce or performance marketing is acceptable.

Nice to Have

Experience with Shopify or similar ecommerce platforms.
Email or lifecycle marketing exposure.
Familiarity with analytics or experimentation tools.
Experience in direct-selling or creator-led commerce environments.

Ecommerce Growth Marketing Manager (CPG / FMCG) - Asia