The Ecommerce Growth Marketing Manager owns hands-on ecommerce growth across paid acquisition, onsite conversion, promotions, and lifecycle marketing. This role is execution-first, focused on running campaigns, optimising PDPs, scaling affiliate performance, and improving conversion with data.
Compensation for this role is between S$80,000 to S$100,000 per annum depending on experience.
KEY RESPONSIBILITIES
Ecommerce Conversion & PDP Ownership
- Own ecommerce performance across browse, PDP, cart, checkout and post-purchase journeys.
- Lead PDP optimisation including messaging, imagery, video, reviews, UGC, FAQs and offers.
- Improve onsite merchandising to drive CVR, AOV and revenue per session.
- Run A/B tests and iterative improvements.
Promotions, Upsells & Merchandising
- Execute ecommerce promo calendars and launches.
- Design and test bundles, cross-sells and upsells.
- Ensure promo accuracy across paid, onsite and lifecycle channels.
Paid Acquisition & Affiliate Marketing
- Run hands-on Meta and Google Ads.
- Scale affiliate marketing and performance partnerships.
- Optimise campaigns based on ROAS and performance data.
Email & Lifecycle Marketing
- Support campaigns and core lifecycle flows.
- Align messaging with Creative and CRM teams.
Creative, Analytics & AI
- Align paid ads, PDPs and onsite content.
- Track CVR, AOV, ROAS and revenue metrics.
- Experiment with AI tools such as Claude to improve speed and workflows.
What We Are Looking For
- 7+ years of relevant experience in CPG / FMCG ecommerce, with merchant-side ownership.
- Hands-on experience running Meta and Google Ads for ecommerce.
- Exposure to affiliate marketing as a performance channel.
- Strong understanding of ecommerce metrics and conversion levers.
- Curious, sharp, and motivated especially interested in learning and applying AI in marketing.
- Comfortable working in a fast-moving, test-and-learn environment.
Education
- Bachelor's degree in Marketing, Business, Communications, Data, or a related field.
- Equivalent practical experience in ecommerce or performance marketing is acceptable.
Nice to Have
- Experience with Shopify or similar ecommerce platforms.
- Email or lifecycle marketing exposure.
- Familiarity with analytics or experimentation tools.
- Experience in direct-selling or creator-led commerce environments.
