About the Role

We are looking for a results-driven Lead Generation Specialist to support our business development and growth initiatives. This role focuses on identifying, qualifying, and nurturing potential leads to build a strong sales pipeline.

You will work closely with the sales and marketing teams to drive targeted outreach campaigns, improve conversion rates, and contribute to revenue growth.

Key Responsibilities

Research, identify, and generate new business leads through various channels (LinkedIn, email campaigns, databases, referrals, etc.)
Qualify inbound and outbound leads based on defined criteria
Execute outreach campaigns (email, LinkedIn, calls) to engage prospective clients
Maintain and update CRM systems with accurate lead and activity data
Collaborate with marketing to optimise lead generation campaigns and messaging
Track, analyse, and report on lead generation metrics and conversion performance
Support the sales team by scheduling meetings and handover of qualified leads
Continuously identify opportunities to improve lead generation processes and tools

Requirements

Diploma or Bachelor's degree in HR, Business, Marketing, or a related field
2-5 years of experience in lead generation, inside sales, or business development
Strong understanding of B2B sales funnels and lead qualification processes
Experience using CRM tools (e.g., HubSpot, Salesforce, Zoho CRM)
Excellent communication and interpersonal skills
Self-motivated with a results-oriented mindset
Ability to work independently and meet targets in a fast-paced environment

Preferred Skills

Experience in recruitment, HR tech, or job platforms is an advantage
Familiarity with LinkedIn Sales Navigator and email automation tools
Basic understanding of digital marketing and campaign analytics

Application Instructions

Interested candidates are invited to apply with their updated resume at [HIDDEN TEXT]. Only shortlisted candidates will be contacted.

Lead Generation Specialist (Part Time)

Lead Generation Specialist