Sales Manager (Singapore)

Retail Distribution | Kids Tech | High-Execution Role

Role Overview

We are a fast-growing kids technology company looking for a Sales Manager (Singapore) to drive retail and distribution growth.

This role requires someone with strong experience in consumer electronics / photography / bookstore retail channels, who can open doors, close deals, and grow accounts with key retailers such as Courts, Challenger, Harvey Norman, Popular, Kinokuniya, and other distribution partners.

You will be responsible for revenue growth, channel expansion, and in-store execution.

Key Responsibilities

1. Retail Channel Development & Sales Growth

Drive sales across electronics, photography, and bookstore retail channels
Manage and grow key accounts (Courts, Challenger, Harvey Norman, Popular, etc.)
Achieve monthly, quarterly, and annual sales targets
Expand distribution footprint across Singapore

2. Key Account Management

Build strong relationships with retail buyers and category managers
Negotiate listing, pricing, promotions, and shelf space
Monitor sell-in and sell-through performance
Ensure strong product visibility and retail presence

3. In-Store Execution & Merchandising

Ensure proper product placement, display, and branding in stores
Work with retail teams on promotions, campaigns, and launches
Monitor stock levels and ensure timely replenishment

4. Channel Strategy & Expansion

Identify new retail opportunities and distribution partners
Develop strategies for different channels (electronics vs bookstore vs lifestyle)
Work closely with distributors where applicable

5. Sales Forecasting & Reporting

Manage sales forecasts, POs, and inventory planning
Track performance data (sell-in, sell-through, stock levels)
Provide regular reports and insights to management

6. Cross-Functional Collaboration

Work with marketing on campaigns, promotions, and retail activations
Coordinate with operations and supply chain for stock planning
Align with product team on new launches and feedback

Requirements

5-10 years experience in retail sales / distribution
Strong network with Singapore retail channels (electronics, photography, bookstore)
Experience working with retailers such as Courts, Challenger, Harvey Norman, Popular, etc.
Proven track record of hitting sales targets and growing accounts
Strong negotiation and relationship management skills
Experience in consumer electronics or related categories preferred

Language:

Fluent in English
Mandarin is a plus (for regional coordination)

What We're Looking For

High execution - able to open doors and close deals
Strong ownership of sales numbers
Commercially driven and results-oriented
Hands-on - not just managing but actively selling
Understands retail dynamics and consumer behavior

Why Join Us

Fast-growing kids tech brand with global presence
Opportunity to build and scale retail channels in Singapore
High ownership and direct impact on revenue

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