Web Experience Specialist - Singapore & KL

Web Experience Specialist

PU Prime | Global Marketing Team

About the Role

We are looking for a Web Experience Specialist to manage and optimise our global marketing websites, ensuring a consistent, engaging, and conversion-focused experience across international markets.

You will own website improvement projects, redesigns, localisation, landing pages, and UX optimisation, working closely with Marketing, Design, SEO, and Development teams.

This is not a pure web development role. We're looking for someone with a strong understanding of UX, digital marketing, and project management who can independently drive website initiatives from planning to launch.

Requirements

Essential Qualifications

• Professional fluency in both Mandarin Chinese and English is mandatory.
• Minimum 4 years of experience in website management, web marketing, digital experience, digital marketing, or related roles.
• Hands-on experience with website redesigns, revamps, or large-scale website improvement projects.
• Strong understanding of UX, website architecture, customer journeys, and conversion rate optimisation (CRO).
• Experience working with CMS platforms, managing website content, and coordinating designers and developers.
• Strong project management skills, including managing multiple requests, priorities, stakeholders, and deadlines.
• Good understanding of digital marketing, customer acquisition, and how websites contribute to conversions.
• Experience using web analytics and performance data to identify and implement improvements.
• Strong communication, attention to detail, and ability to independently drive projects to completion.

Preferred Qualifications

• Experience managing multilingual or multi-market websites, including localisation.
• Background in financial services, fintech, e-commerce, SaaS, or other digital-first industries (not mandatory).
• Knowledge of SEO fundamentals and tools such as GA4, Google Tag Manager, heatmaps, or CRO platforms.
• Familiarity with Figma, UI/UX collaboration, and basic HTML/CSS concepts (coding is not required).
• Experience building or optimising campaign landing pages.

Key Responsibilities

• Website Ownership & Projects: Manage global marketing websites, lead redesigns and improvement projects, prioritise development backlogs, and oversee execution from requirements gathering through QA and launch.
• UX & Conversion Optimisation: Analyse customer journeys, website performance, and conversion opportunities. Recommend UX improvements, optimise landing pages, and support A/B testing.
• Website Localisation: Coordinate multilingual website adaptations across markets, ensuring local relevance, regulatory alignment, and global brand consistency.
• Cross-Functional Coordination: Translate marketing requirements into actionable briefs and coordinate with Design, Development, SEO, Performance Marketing, Product, and Regional Marketing teams.
• Website Operations: Manage CMS content updates, maintain website quality, resolve usability issues, and coordinate technical SEO, tracking, and performance improvements.
• Performance & Analytics: Monitor website metrics, identify areas for improvement, and translate data into actionable recommendations that support acquisition and conversion objectives.

We're looking for someone who combines UX thinking, digital marketing knowledge, and strong execution skills to take full ownership of website projects and deliver measurable improvements.