VP Marketing Manager| Regional | B2B, Financial Services

THE REQUIREMENTS:

• Develop and execute online and offline marketing plans across the region.
• Partner with salesteams to align marketing initiatives with business priorities and sales targets.
• Localize and adapt global content for regional audiences, ensuring consistency in brand, tone, and relevance.
• Manage the production and distribution of marketing collateral, investment insights, and thought leadership materials.
• Demonstrate strong understanding of various client segments and lead targeted campaigns that support client acquisition goals.
• Plan and execute targeted events and webinars to support relationship-building and product promotion.
• Collaborate with compliance to ensure all content and campaigns meet regulatory requirements.
• Track, analyze and optimize digital campaign metrics.

THE REQUIREMENTS:

• 12 years of SEA marketing experience, preferably in asset management or institutional banking.
• Proven ability to develop and execute content-driven campaigns that support client acquisition and retention.
• Hands on and strategic experience with digital marketing channels and platforms.
• Excellent project management, and stakeholder engagement skills.
• Commercially sound with a strong ability to communicate effectively.