Job description:
Position Summary
We are looking for a strategic and executionfocused GTM leader to drive the commercial success of our payments products across key customer segments, including SMBs, Large enterprises, Platforms, Marketplaces, Banks, and ISVs. This role combines deep market understanding, strong product storytelling, and commercial acumen to translate product capabilities into winning gotomarket strategies that accelerate adoption, revenue, and customer value.
The ideal candidate brings experience in payments or fintech, thrives in crossfunctional environments, and can operate with autonomy while influencing product, sales, technology, partnerships, and leadership teams.
Key Responsibilities
GTM Strategy & Execution
- Define and execute the gotomarket strategy for payment products across target segments
- Own market segmentation, ICP development, buyer personas, and key usecase prioritisation
- Translate complex payment capabilities (e.g., acquiring, issuing, payouts, FX, wallets, crossborder) into differentiated value propositions and product narratives
- Build multisegment GTM plays aligned to growth goals
Product Launch & Commercialisation
- Lead endtoend product launches, including messaging, positioning, pricing, packaging, and rollout plans
- Partner with Product and Engineering to influence roadmap through market insights, competitive analysis, and customer needs
- Ensure risk, compliance, and regulatory considerations are embedded in all GTM motions
- Drive adoption and postlaunch performance tracking
Revenue Growth & Sales Enablement
- Collaborate with Sales leadership to drive pipeline creation and improve win rates and deal velocity
- Build sales enablement assets including playbooks, pitch decks, competitive battlecards, ROI/TCO tools, and objection handling
- Support strategic deals and enterpriselevel customer engagements, including Csuite presentations
Partnerships & Channel Development
- Define and scale partner and channel GTM strategies (platforms, SaaS, banks, resellers, ISVs)
- Identify embedded payments and cosell opportunities with ecosystem partners
- Build and execute partner enablement: joint marketing, sales plays, solution packaging, and incentive models
Pricing & Monetisation
- Own pricing strategy across transaction fees, FX, valueadded services, and bundled solutions
- Conduct competitive pricing analysis and support margin optimisation decisions
- Test and iterate pricing models based on adoption, conversion, and lifetime value metrics
Market & Competitive Intelligence
- Track the competitive landscape, emerging trends, and regulatory developments in payments and fintech
- Translate insights into GTM strategy adjustments and growth opportunities
- Serve as an internal SME on payments market dynamics, cstomer needs, and competitive positioning
Requirements
- 510+ years of experience in GTM, Product Marketing, Strategy, or Commercial roles
- Experience in payments, fintech, financial services, or adjacent tech sectors
- Strong understanding of payment flows, merchant acquiring, issuing, payouts, FX, or embedded finance
- Demonstrated track record in leading product launches and sales enablement
- Excellent storytelling, positioning, and messaging skills
- Strong analytical capabilities with experience in pricing, segmentation, and revenue analysis
- Proven ability to collaborate cross-functionally and influence without authority
