VP, Commercial (APAC)

VP, Commercial, APAC

We are a growth mind-set, meritocratic, and high-performance business with a progressive outlook in all that we do. We are a digital first agency – working with some of the world's most famous and innovative brands to deliver both performance and omnichannel media solutions.

As our business changes and evolves, we are looking for someone to lead our publisher and commercial practice in APAC.

Your role is to own our publisher relationships and commercial governance across the client base, lead the implementation of regional and global investment programmes as well as ensuring the agency is pricing and negotiating the services it provides to the necessary financial parameters to have a healthy and profitable business.

The VP, Commercial will be part of the global commercial community and work into the Global Commercial Leadership, whilst being a key partner to the Regional CEO alongside client and activation teams, ensuring that the agency brings our strategic alliances to life and we operate with compliance and against the goals of the commercial strategy to maximize every commercial opportunity, across both clients and the media partners we work with.

About Assembly

At Assembly, we help brands find the change to fuel business growth. We are an award-winning global brand performance agency, home to 2,600 talented people across 30 offices globally. We create unique data, technology and media solutions that enable faster and smarter problem solving and an inspired, collaborative workplace culture.

At Assembly we embody three core values: Show Up- actively contribute to a space of personal and collective growth; Make Change- embrace obstacles as opportunities, taking intentional steps to drive positive change; and Win Well- approach success with integrity, responsibility, and a commitment to collaboration, understanding that the journey is as important as the destination.

Together, we create an environment that fosters continuous learning, adaptability, and a shared passion for making a meaningful impact.

1. Commercial Leadership

• Lead and develop a strong commercial practice across the region by creating and delivering a measurable and impactful commercial strategy that aligns with global objectives, ensuring accountability and maximizing income, margin, and partner and client revenue throughout the financial year.

• Work with finance, investment management and the global commercial director on forecasting and recognition of revenue and income on ongoing basis

2. Contractual Commitments

• Delivery on margin target client pricing – both for new business and for existing clients

• Ensure compliance with client contracts by collaborating with finance and legal, including regular reviews on performance against local and global arrangements.

3. Client Engagement & Client Growth

• Be client facing, where required, as the commercial face of the region and lead client re-negotiations and new business proposals, as well as being in pitches

• Drive innovation by establishing new partnerships and commercial opportunities with local and regional media partners, serving as the agency's representative to strengthen these relationships and bringing these to life to grow client engagements.

• Ensure that the latest agency and publisher solutions are effectively packaged and communicated to both existing and prospective clients, enhancing engagement and understanding, and driving growth.

4. Team Collaboration and Leadership

• Be accessible, present and supportive to colleagues across all areas of the organization

• Be a positive, authentic leader who is exceptional working with clients and internal stakeholders

Requirements

• A builder who's eager to shape our approach and strong communicator who can rally teams to engage in our programs
• Strong understanding of contract workings and commercial practices in APAC and across local markets
• Strong background and understanding of performance marketing and the knowledge of commercial models in an AI, tech and digital world Multi-market experience, directly or indirectly and the ability to lead cross cultures and languages
• Ability to influence others towards an agenda and bring the agency into a new direction
• Highly numerical and proficient with forecasting, modelling and margin improvement
• Strong operational understanding or media and how to efficiently scale a media organisation
• Excellent presenter and communicator
• Positive market knowledge of the landscape, commercial opportunity and high level of senior media partner relationships
• Excellent problem solving and analytical skills with a mindset for using data to drive results
• Strong consulting and collaboration skills, with the ability to partner with multiple key stakeholders locally and globally