Video Content Creator & Social Media Specialist

We are looking for a creative and proactive Video Content Creator & Social Media Specialist who is passionate about short-form video content and understands what captures the attention of overseas audiences. We want a content creator who can understand our brand, connect with our audience and help bring Chinese language and culture to life through engaging content.

You should be someone who:

• Enjoys creating engaging and creative short-form video content.
• Has a good understanding of TikTok, Instagram Reels and YouTube Shorts.
• Is curious about overseas audience preferences and social media trends.
• Can turn educational and cultural topics into interesting, relatable and entertaining video content.
• Is willing to experiment with different content ideas, formats and storytelling styles.
• Pays attention to content performance and is open to improving content based on results.
• Can work independently while collaborating effectively with the marketing and educational team.
• Takes initiative, is responsible for assigned projects, and is willing to learn and grow with the company.

Responsibilities:

Overseas Social Media & Content Operations

• Manage the day-to-day content operations of our global TikTok and other overseas social media channels.
• Plan and develop short-form video content based on the brand's positioning and the interests of overseas audiences.
• Research social media trends, audience preferences, and competitor content in the overseas Chinese-learning market.
• Manage the end-to-end content process, including content planning, topic selection, production, publishing, and performance tracking.
• Monitor key content metrics such as views, engagement, reach, and completion rates, and make recommendations to improve content performance.

Short-Form Video Production & Editing

• Create and edit short-form videos for TikTok, Instagram Reels, YouTube Shorts, and other digital platforms.
• Handle video editing, subtitles, music selection, transitions, pacing, and basic visual effects.
• Adapt video content and formats to suit different social media platforms and target audiences.
• Organise, manage, and repurpose existing video and content assets.
• Develop content across areas including Chinese language learning, Chinese culture, student learning experiences, teachers and courses, and brand-related content.

Advertising Creative Support

• Create and adapt short-form video creatives for Meta Ads, TikTok Ads, and other digital marketing campaigns.
• Develop video concepts and creative approaches based on different marketing objectives, such as awareness, app downloads, enquiries, sign-ups, and conversions.
• Test different video concepts, opening hooks, storytelling approaches, and formats.
• Review campaign and creative performance and suggest improvements based on available data.

General Video & Content Support

• Support video production for the company's website, social media channels, events, and marketing campaigns.
• Assist with the production of promotional videos, course introduction videos, student testimonials, teacher-related content, and other brand materials.
• Work closely with the marketing and content teams to support other visual and digital content requirements.
• Take initiative in identifying new content opportunities and trends that may help grow the brand's overseas audience.

Requirements:

• Diploma or Bachelor's Degree in a relevant field preferred. Candidates with relevant experience and a strong portfolio are also encouraged to apply.
• At least 1 year of relevant experience in video content creation, video editing, social media content, or digital marketing.
• Proficiency in CapCut, Adobe Premiere Pro, Final Cut Pro, or other video editing software.
• Familiarity with TikTok, Instagram Reels, YouTube Shorts, and other short-form video platforms.
• Good command of English, with the ability to understand and work with English-language content for overseas audiences.
• Proficiency in Mandarin Chinese is required to support Chinese-speaking clients and manage content within a Chinese-language platform.
• Strong creativity, visual sense, and attention to detail.
• Basic understanding of social media content trends, audience engagement and content performance.
• Able to work independently and manage tasks from content planning and filming/editing through to publishing.
• A port folio or examples of previous video/content work will be an advantage.

We regret that only shortlisted candidates will be notified.