The Company is a leading Asia-centric hospitality operator headquartered in Thailand, with a rapidly expanding portfolio of urban business hotels located in major commercial, financial, and transportation hubs across Asia and selected international gateway cities. The Group has a strong development pipeline and is focused on disciplined expansion, owner partnerships, and building scalable commercial platforms to support growth.
Reporting to the Group Chief Sales and Marketing Officer, the Vice President, International Sales is a senior enterprise-level commercial leader responsible for driving international corporate and business-travel demand, supporting new hotel developments and pre-openings, and strengthening the Group's global sales infrastructure.
Based in Singapore, this role will lead international sales strategy for urban, corporate-driven hotels, ensuring strong account acquisition, sustainable base business, and early commercial success for new openings. The position plays a critical role in owner engagement, development support, and representing the Group's commercial strength to current and prospective partners.
Key Responsibilities
International Sales Strategy & Leadership
- Define and execute the Group's international sales strategy with a strong focus on urban business travel, corporate, government, airline, MICE, and long-stay segments.
- Establish clear global source-market priorities aligned with the Group's development roadmap and portfolio mix.
- Translate long-term growth objectives into annual international sales plans, budgets, and performance targets.
- Serve as a senior commercial advisor to the GCSMO and executive leadership on international demand trends and competitive positioning.
Corporate & Account-Driven Revenue Growth
- Lead global corporate and key account strategies, including multinational corporations, TMCs, consortia, airlines, and institutional travel buyers.
- Drive acquisition and retention of global and regional corporate accounts to support base occupancy and rate stability across the portfolio.
- Ensure strong alignment between international sales efforts and property-level sales teams in key gateway cities.
- Collaborate closely with Revenue Management to balance volume, rate integrity, and profitability.
Development & Pre-Opening Support
- Act as a key commercial stakeholder in new hotel developments and conversions, from pre-signing through opening and ramp-up.
- Support Development and Asset Management teams by articulating the Group's international sales capabilities to prospective owners and partners.
- Lead international sales readiness for pre-opening hotels, including market entry strategies, account mapping, pricing input, and demand activation.
- Ensure newly opened hotels are integrated quickly into global sales platforms and key account programs.
Owner & Stakeholder Engagement
- Serve as a primary commercial interface for owners, joint-venture partners, and investment stakeholders on international sales matters.
- Present international sales strategies, performance updates, and market insights to owners and boards as required.
- Build credibility with owners by demonstrating disciplined sales execution, market intelligence, and long-term value creation.
- Partner closely with Operations, Brand, Marketing, Digital, Loyalty, and Distribution teams to deliver cohesive outcomes.
Sales Organisation & Capability Building
- Lead, coach, and develop an international sales organisation that supports both existing hotels and future pipeline growth.
- Establish scalable structures, processes, and governance to support a growing portfolio of urban hotels.
- Drive performance management, talent development, and succession planning within the international sales function.
- Promote collaboration across regions, brands, and disciplines in a matrixed environment.
Market Intelligence & Brand Representation
- Monitor global business-travel trends, competitive activity, and macroeconomic developments impacting urban demand.
- Represent the Group at major international trade events, corporate forums, and industry platforms.
- Strengthen the Group's reputation as a preferred partner for business travel and urban hospitality developments.
Key Performance Indicators
- International corporate and account-driven revenue growth
- Performance of priority global and regional corporate accounts
- Pre-opening sales readiness and ramp-up performance
- Owner satisfaction and engagement outcomes
- Sales productivity, pipeline conversion, and rate quality
Qualifications & Experience
- Bachelor's degree in Business, Marketing, Hospitality Management, or related discipline; MBA preferred.
- Minimum 15 years of progressive international sales leadership experience within urban business hotels or multi-property hospitality groups.
- Proven experience supporting hotel development, pre-openings, and owner-facing commercial initiatives.
- Deep understanding of corporate travel, MICE, airline, and institutional demand segments.
- Strong experience working with senior executives, developers, and hotel owners across Asia and international markets.
- Demonstrated success leading geographically dispersed, multi-market sales teams.
Skills & Competencies
- Strong strategic, financial, and commercial acumen
- Credible executive presence with owners and investment partners
- Excellent leadership, negotiation, and stakeholder management skills
- Ability to operate effectively in complex, growth-oriented organisations
- Data-driven, disciplined, and execution-focused leadership style
Travel Requirements
- Frequent international travel required to support corporate accounts, pre-openings, owners, and development initiatives.
