Job Description
Responsibilities
Team Introduction
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Responsibilities
1. Conduct Brand Health Tracking (BHT) studies to evaluate user perception of the e-commerce business, as well as awareness and feedback on key strategies;
2. Identify how business initiatives, brand and product expression, and major promotional campaigns influence user perception and purchase behavior, and develop solutions that effectively enhance the shopping experience;
3. Flexibly apply quantitative and qualitative research methods based on business needs, balancing speed and depth to support business priorities;
4. Translate research into clear, actionable recommendations that shape business strategy;
5. Distinguish between generic user feedback and insights that drive long-term product value;
6. Communicate findings effectively across stakeholders at all levels with clarity and impact.
Qualifications
Minimum Qualifications
1. Familiarity with research methodologies such as brand health tracking (BHT), campaign evaluation, and concept testing, with the ability to conduct attribution analysis and extract meaningful insights; experience in e-commerce is a plus;
2. Strong proficiency in both quantitative and qualitative methods, with proven ability to design surveys, analyze data, and conduct interviews or focus groups;
3. Proficiency in at least one statistical analysis tool (e.g., SPSS, R, Python, or similar);
4. Excellent communication and storytelling skills, able to translate complex research findings into clear, actionable insights for diverse stakeholders.
Preferred Qualifications
1. Curious, collaborative, and passionate about uncovering the why behind user behavior;
2. Ability to bring onboard new perspectives and ways to carry out tasks, solve problems, and meet challenges;
3. Ability to thrive in a dynamic and collaborative environment to make an impact and drive business goals.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
