Responsibilities Team Introduction The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
Responsibilities 1. Explore user behavior across the shopping journey and identify friction points and growth opportunities through data analysis and user research; 2. Lead end-to-end user research using both quantitative and qualitative methods, balancing speed and depth to support business priorities; 3. Match and integrate survey or research data with backend behavioral data to explore discrepancies and validate user-reported insights; 4. Apply statistical principles to validate findings and ensure analytical rigor (e.g., confidence levels, significance tests); 5. Translate research into clear, actionable recommendations that shape product strategy and feature development; 6. Distinguish between generic user feedback and insights that drive long-term product value; 7. Communicate findings effectively across stakeholders at all levels with clarity and impact.
Qualifications Minimum Qualifications 1. 2+ years of experience in user research, behavioral science, data analysis, or related roles; 2. Strong SQL skills; 3. Proficient in survey design and behavioral data analysis; familiar with qualitative research methods and able to combine both approaches to generate holistic insights; 4. Solid grasp of statistical methods (sampling, confidence intervals, p-values) to ensure the reliability of insights; experience in aligning and analyzing self-reported research data with backend platform data (e.g. cluster validation, conversion attribution) is a strong plus 5. Strong communication skills, with the ability to convey complex research insights to diverse stakeholders and proactively influence decision-making and implementation.
Preferred Qualifications 1. UX research experience in E-commerce; 2. Python or R experience; 3. Curious, collaborative, and passionate about uncovering the why behind user behavior; 4. Ability to bring onboard new perspectives and ways to carry out tasks, solve problems, and meet challenges; 5. Ability to thrive in a dynamic and collaborative environment to make an impact and drive business goals;
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok&aposs global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok&aposs mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We&aposre resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
