Job Description
Responsibilities
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.
About the team
E-Commerce Strategy team will drive the growth of TikTok Shop by working closely across all the department, responsible in delivering impact on the growth of merchants, users and content producers to succeed on platform, as well as delivering the best customer experience by providing the best service.
About the role
In this role, you will take ownership of designing and executing user growth and subsidy strategies for the Singapore market, helping to drive platform growth and improve merchant and user engagement.
Responsibilities
- Develop and execute user growth, coupon, and subsidy strategies for the Singapore cross-border business, with a focus on centralized and scalable initiatives.
- Design and optimize merchant activation (cold start) policies and operational mechanisms to improve merchant retention and performance.
- Partner closely with cross-functional teams, including Supply, Product, Data Science, Algorithm, and Marketing to ensure effective strategy implementation and measurable business impact.
- Use data-driven insights and market research to support sustainable ecosystem growth, drive GMV performance, and enhance overall ROI.
Qualifications
Minimum Qualifications
- Bachelor's degree or above, with 13 years of experience in user growth, eCommerce strategy, product operations, or data analytics.
- Hands-on experience in coupon, subsidy, or user/ seller/ affiliate incentive strategy is highly preferred.
- Strong analytical and problem-solving skills;
- Solid understanding of user purchase behaviour and merchant cost structures.
Preferred Qualifications
- Experience working with eCommerce platforms
- Proficient in SQL and Excel. Familiarity with analytical tools such as R, Python, or SAS is an advantage.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
