User Acquisition Lead

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Razer Game Services is seeking a data-driven and strategic User Acquisition Lead to drive user acquisition and scalable growth across its global game portfolio. The role will lead the planning, execution, and optimization of user acquisition campaigns to support global game launches.

Requirements

• 5 years of experience in User Acquisition with a strong focus on mobile game marketing.

• Proven track record of managing and scaling UA campaigns across platforms such as Meta, Google, TikTok, and other mobile ad networks.

• Deep understanding of mobile game marketing metrics and growth strategies, including CPI, LTV, ROAS, retention, and conversion funnels.

• Hands-on experience with Mobile Measurement Partners (e.g., AppsFlyer, Adjust) and marketing analytics tools.

• Excellent analytical and problem-solving abilities with the ability to translate data into actionable marketing strategies.

• Effective communication and collaboration skills when working with cross-functional teams and external partners.

• Passion for gaming with a strong understanding of player behavior, motivations, and market trends.

Responsibilities

• Own and lead the global user acquisition strategy across multiple game titles and markets.

• Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.

• Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).

• Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.

• Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.

• Analyze marketing performance data and translate insights into actionable growth strategies.

• Develop dashboards and performance reports to track campaign efficiency and ROI.

• Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.

• Manage relationships with external agencies, advertising partners, and marketing platforms.

Pre-Requisites :

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

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