User Acquisition Creative Lead

What You'll Do

• Develop and execute global user acquisition strategies across digital advertising channels
• Plan and manage marketing campaigns across different stages of the game lifecycle, including pre-registration, launch and live operations
• Monitor and optimize campaign performance metrics and overall budget efficiency
• Manage daily campaign operations, including bid strategy, audience targeting and budget allocation
• Lead creative planning and execution, including video and static ads
• Analyze market trends, competitor strategies and campaign data to continuously improve marketing performance
• Work closely with cross-functional teams including Product, Art, Operations and Data teams to ensure alignment on marketing strategies
• Coordinate with external vendors and agencies to ensure quality delivery and performance outcomes
• Establish and improve internal processes, including campaign testing frameworks, creative workflows and performance tracking systems
• Ensure compliance with platform policies and relevant advertising regulations

What We're Looking For

• Bachelor's degree or above in Marketing, Business, or a related field
• Minimum 5 years of experience in user acquisition, digital marketing or performance marketing, preferably in the gaming industry
• Hands-on experience managing campaigns on platforms
• Strong understanding of key performance metrics
• Experience in managing marketing campaigns across different global markets
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience in creative production processes (e.g. video ads) will be an advantage
• Familiarity with mobile games and user behavior is preferred
• Good communication and stakeholder management skills
• Ability to work independently and in a fast-paced environment
• Experience with data tools, BI systems or marketing analytics platforms
• Experience working with AI tools to support creative production or campaign optimization
• Working proficiency in Chinese is preferred to support collaboration with Chinese-speaking stakeholders and teams