Urgent Performance Marketing Executive (KOL, TikTok)

Highlights:

• Permanent job opportunity
• Great remuneration and benefits
• Great career progression
• 5 days work week, normal office working hour
• Location: Kallang

Responsibilities:

TikTok Advertising & Campaign Management

• Manage and optimise TikTok advertising campaigns to achieve sales and profitability targets.
• Control advertising budgets, test creatives and scale high-performing campaigns.
• Identify effective product selling points and collaborate with internal teams on short-video and livestream campaigns.

KOL & Influencer Management

• Develop and execute influencer strategies across TikTok, Instagram and YouTube.
• Identify, negotiate and manage KOL, influencer and agency partnerships.
• Coordinate content creation, campaign deliverables and long-term creator relationships.
• Monitor campaign performance and optimise reach, engagement and conversions.

Advertising Performance & Profitability

• Analyse break-even ROAS, advertising costs, product margins and customer acquisition costs.
• Identify profitable products and recommend pricing, bundles and promotional strategies.
• Evaluate incremental sales and allocate advertising budgets based on profitability.

Creative & Team Collaboration

• Collaborate with video production, influencer, affiliate and e-commerce teams to develop effective marketing content.
• Translate campaign data into actionable creative recommendations.
• Repurpose successful influencer content for paid advertising.

Reporting & Performance Analysis

• Track advertising spend, GMV, ROAS and cost per order.
• Prepare monthly performance reports by product, campaign and creative.
• Evaluate results against sales and profitability targets and recommend improvements.

Requirements:

• Proven hands-on experience managing TikTok Shop advertising campaigns for physical consumer products.
• Must have personally managed advertising campaigns rather than solely overseeing external agencies.
• Strong understanding of TikTok Shop's advertising ecosystem, campaign optimisation and performance measurement.
• Strong understanding of ROAS, ROI, CPA, CAC, GMV and advertising contribution margin.
• Ability to calculate campaign profitability after product costs, platform charges and affiliate commissions.
• Experience scaling daily advertising budgets while maintaining commercially acceptable returns.
• Strong understanding of TikTok video advertisements that drive purchases.
• Ability to translate campaign performance data into actionable instructions for video creators.
• Ability to work directly with KOLs, influencers and content creators to develop effective promotional content.
• Experience with consumer electronics, networking devices or smart home products is an advantage.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to [Confidential Information] or please click on Apply Now and provide the below details in your resume.

• Last drawn salary
• Expected salary
• Notice period
• Reason for leaving

We regret only shortlisted candidates will be notified.

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