Key Responsibilities
1. Trade Strategy
- Develop and lead the annual trade marketing plan to deliver company, channel, and brand targets.
- Define channel and customer strategies to maximise distribution, visibility, and sales growth.
2. Data Analysis & Planning
- Analyse market data to generate actionable insights across categories and channels.
- Analyse pricing, SKU performance, elasticity, competitor activity, and distribution gaps to inform strategy.
- Evaluate promotion ROI and effectiveness to optimise trade investments.
- Conduct quarterly business reviews and performance reporting.
3. Trade Execution
- Ensure effective execution of national and customer-specific trade campaigns.
- Develop and implement channel-specific 4Ps (Product, Price, Place, Promotion) guidelines.
- Oversee POSM development and in-store visibility aligned with brand and retailer requirements.
- Drive excellence in merchandising, planogram compliance, and retail execution standards.
- Support new product launches with strong trade readiness (distribution, visibility, promotions).
- Plan effective sampling strategies to drive product trial and conversion.
4. Budget & ROI Management
- Lead annual trade marketing budget planning and allocation.
- Monitor and optimise A&P spend to ensure strong ROI and efficient resource utilisation.
5. Team Leadership & Collaboration
- Lead, coach, and develop the trade marketing team to build strong capabilities.
- Align team KPIs and execution plans to business priorities.
- Partner closely with Sales, Marketing, and external stakeholders to ensure seamless execution.
- Build and manage strong relationships with key retailers, including trade negotiations and partnership development.
Requirements
- Degree in Marketing, Business, or related field.
- Minimum 5 years of Trade Marketing experience within FMCG.
- Strong analytical skills with experience in market data (e.g., Nielsen, retail scan data).
- Proven track record in trade planning, execution, and ROI optimisation.
- Excellent stakeholder management, communication, and presentation skills.
- Strong project management and leadership capabilities.
- Commercially driven, results-oriented, and able to thrive in a fast-paced environment.
