Trade Marketing Manager

About the Role

Are you passionate about bringing brands to life in-store and turning marketing strategies into sales results

We are looking for a commercially minded and hands-on Trade Marketing Manager to lead trade marketing initiatives across AsterSpring salons and trade partner locations. You will play a key role in translating brand and commercial strategies into impactful in-store promotions, retail merchandising and sales-driving activations.

This role is ideal for someone who combines strong commercial judgement, a keen eye for visual presentation and the ability to drive execution from planning through to implementation.

This is a hands-on role that goes beyond planning and coordination. You will be actively involved in ensuring our brands are presented effectively and consistently across all retail touchpoints.

Key Responsibilities

1. Trade Marketing & Commercial Activation

• Translate approved brand and commercial strategies into effective trade marketing plans, promotions and in-store activations.
• Plan and execute trade promotions, product launches and seasonal campaigns across AsterSpring salons and trade partner locations.
• Develop promotional ideas for salons and B2B partners based on customer behaviour, store-level needs and market insights.
• Evaluate promotional performance and recommend improvements to drive sales conversion and product sell-through.

2. Sales Enablement & Support

• Develop sales tools, product selling guides and in-store communication materials to support salon and dealer teams.
• Translate product features and campaign strategies into compelling selling messages for frontline teams.
• Work closely with Sales and frontline teams to understand customer feedback, identify selling challenges and improve sales effectiveness.

3. Retail Merchandising & Visual Execution

• Establish and maintain visual merchandising standards and planograms across AsterSpring salons and dealer locations.
• Oversee the development, production and deployment of point-of-sale (POS) materials, fixtures and promotional displays.
• Participate in hands-on store, fixture and event setups for product launches, festive campaigns and brand activations.
• Conduct regular store visits and merchandising audits to ensure consistent brand presentation and execution standards.

4. Campaign Planning & Readiness

• Ensure all merchandising materials, POS displays, sales tools and promotional mechanics are ready ahead of campaign launches.
• Collaborate with Brand and Content teams to translate campaign concepts into effective in-store executions.
• Coordinate with Salon Operations, Sales, Supply Chain and trade partners to ensure smooth and timely campaign implementation.

5. Market & Competitor Insights

• Monitor competitor promotions, retail merchandising activities and in-store presentation.
• Gather market observations, sales data and feedback from frontline teams to identify opportunities for improvement.
• Recommend practical initiatives to strengthen retail execution and enhance sales performance.

Requirements

• Degree in Marketing, Business, Retail Management or a related discipline.
• Minimum 3 years of experience in trade marketing, retail marketing or visual merchandising.
• Experience in the beauty, skincare, salon, FMCG or retail industry will be an added advantage.
• Strong understanding of retail operations, in-store promotions and factors that influence purchasing decisions.
• Good visual sense with an eye for detail, aesthetics and spatial presentation.
• Hands-on and comfortable with store visits, merchandising audits and physical event setups.
• Commercially driven, with the ability to interpret sales data and market feedback to improve promotional effectiveness.
• Able to balance brand standards, operational practicality, cost and sales objectives.
• Strong communication, project management and cross-functional coordination skills.

What We Offer

• Medical and dental benefits.
• Miscellaneous allowance.
• Staff discounts on our brands products and treatments.
• Opportunity to take ownership of retail brand presentation and trade marketing initiatives.
• Career development opportunities within an established, listed regional group.
• A collaborative working environment that encourages ideas and initiative.