Position Overview:
As a regional Trade Marketing executive for Dior in Travel Retail APAC, that oversees 6 key markets including a focus on China, you will play support the trade marketing department in building brand events, pop-ups and building exciting customer journey in the dynamic travel retail industry. You will be supporting the team to execute operationally the trade marketing strategies and activities that align with Dior's overall business objectives and ensure a consistent brand experience. You will report to the Trade Marketing Senior Executive.
Trade Marketing plan execution:
- Support the trade marketing team and markets in building exciting brand animations, pop-ups and on counter events.
- Coordinate with regional team and internal stakeholders to ensure seamless execution of trade events, maximizing brand exposure and sales opportunities.
- Responsible for the production of regional trade marketing tools and liaise with external vendors.
- With a focus on China, manage artworks with Chinese translation with the support of a translation agency.
- Upkeep the accuracy of information and update trade marketing files and Go-To-Market booklet.
- Support the trade marketing executive in managing forecasts for trade marketing and festive launches.
Marketing trends and business intelligence:
- Conduct market research and analysis to identify trends, consumer behavior, and competitor activities, leveraging these insights to refine trade marketing.
Reporting and post-event analysis:
- To complete for key launches a marketing 360 trade animations for PCD and for the competition.
- To track competitor event, launches and activations.
- Prepare tailor made marketing presentation for meetings.
Profile
- You have preferably at least 1 to 2 year experience in marketing and project management.
- Preferably with prior experience in the Beauty/Luxury products or higher segment consumer goods will be advantage
- Good market knowledge inquisitive & curious about the market and trends
- Creative and innovative
- Strong team player with effective interpersonal skills & communication skills
- Strong analytical & time management
- Self-motivated & independent
- Proficient in Microsoft Office applications
