Trade Marketing Executive

A.Clouet (Singapore) Pte. Ltd. is a wholly owned subsidiary of Denis Group, and we market and distribute leading FMCG brands in Singapore. These include market leaders like Ayam Brand, which is the leading brand in several product categories. We also distribute the Alce Nero range of organic authentic Italian products like Pasta, Pasta Sauce, Olive Oil, etc.

We are now looking for an enthusiastic and dynamic individual to join our team as Trade Marketing

Executive. This candidate will provide support for the sales team.

The Role

• Develop and execute in-store promotional and trade marketing activities across key accounts

channels

• Plan, coordinate and implement new product launches, including pre- and post-launch evaluation

and performance tracking

• Develop effective and cost-efficient promotional activities, ensuring all trade investments are

properly monitored and evaluated for ROI

• Monitor market trends, promotional activities, pricing and competitor activities across categories

and subcategories

• Collate and analyze sales performance, trade activities and market data to prepare reports,

insights and recommendations

• Coordinate in-store sampling activities, including managing and supervising promoters to ensure

proper product communication and sampling procedures are adhered to

• Work closely with sales and merchandising team to ensure timely execution of promotions,

displays and visibility initiatives in stores

• Ensure all key account e-commerce platforms are updated with the latest product images,

descriptions, pricing and promotional information

• Liaise with retailers and internal stakeholders on promotion submissions, booking forms, artwork

deadlines and campaign timelines

• Track and manage trade marketing budgets, promotional claims and supporting documentation

• Work closely with the marketing team to develop and deploy POS materials and promotional

collaterals

• Coordinate stock allocation and availability for promotional activities and new product launches

• Support ad-hoc trade marketing projects and retail activation initiatives as assigned