Toys Category Manager

Position Summary

The Trendy Toys Category Manager is responsible for driving the growth and profitability of fast-moving, trend-driven toy categories. This role focuses on identifying emerging toy trends, sourcing innovative and in-demand products, and ensuring timely market launches to capture consumer interest. The ideal candidate is highly trend-sensitive, commercially sharp, and passionate about youth culture, collectibles, licensed products, and viral toy movements.

Job Description

The Trendy Toys Category Manager leads the end-to-end management of trend-based toy assortments, ensuring the right products are introduced at the right time and price to maximize sales performance. This role requires strong market scanning, supplier sourcing (local and overseas), agile inventory planning, and close collaboration with marketing and retail teams to capitalize on seasonal peaks, viral trends, and licensed product opportunities.

Responsibilities

• Identify emerging toy trends, viral products, licensed characters, and seasonal opportunities through market research and social media insights
• Develop and execute short- and mid-term category strategies aligned with current consumer demand
• Source and evaluate new trendy products from local and overseas suppliers
• Negotiate pricing, promotional support, and exclusive deals with suppliers
• Plan rapid product launches to capitalize on trending demand cycles
• Manage assortment mix including collectibles, blind boxes, licensed toys, novelty items, and seasonal merchandise
• Monitor sell-through rates and react quickly to high-performing or slow-moving items
• Collaborate with marketing on campaigns, social media promotions, and in-store visual merchandising
• Work closely with supply chain to ensure timely replenishment and minimize dead stock
• Analyze sales data and prepare performance reports with actionable recommendations

Working Conditions

• Office-based role with occasional store visits
• 5-day work week
• May require extended hours during peak periods, product launches, or major campaigns
• Fast-paced retail environment

Qualifications

1. Bachelor's Degree in Business, Marketing, Supply Chain, or related field
2. Minimum 3-5 years of experience in category management, merchandising, or buying (retail industry preferred)
3. Strong analytical and negotiation skills
4. Proficient in Excel and data analysis tools
5. Excellent communication and stakeholder management skills
6. Strong commercial acumen and result-oriented mindset
7. Ability to work independently and in a fast-paced environment

Connect with our Miniso HR Team today!

• Attach your resume to ease the recruitment process
• WhatsApp Recruitment team directly at +65 87982600 (no calls, chat only)
• Direct submit job application form: https://minisogroup.us.feishu.cn/share/base/form/shrusvIrUEpv9lHTC5jXqVsjZdh

ABOUT MINISO

MINISO is a Japanese-inspired variety store offering a wide range of selected goods for the youth of today. Since beginning business operations in 2013 under the stewardship of Chinese entrepreneur Ye Guofu, MINISO has opened more than 4,200 stores in over 80 countries and regions in just seven years, including the US, Canada, Australia, Spain, Russia, India, and Mexico.

Till now, we already have more than 20 stores in Singapore across the island!

Since its founding, MINISO has collaborated with world-famous brands, including Coca-Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears, and Beijing's Palace Museum, releasing playful crossover products that are trending with young consumers.