Rehues is a Singapore-born DTC haircare brand on a mission to make salon-level colour care + repair accessible for everyday people. We started because we saw the same problem everywhere: people spend $$$ at salons, but their colour fades fast and their hair becomes dry, damaged and frizzy.
We're building the go-to brand for colour maintenance and damage repair in Singapore and content + livestream is our growth engine.
WHY JOIN US
Innovation is one of our core values. If you love trends, storytelling, and creating content that actually performs (not just nice to watch), you'll fit right in. You'll get to grow with a fast-moving brand, test ideas quickly, and help execute livestreams that convert.
ABOUT THE TEAM
You'll work directly with the founders and founding team. This is a high-growth role where you'll get hands-on experience building an ecommerce brand through content strategy, creative testing, and livestream operations.
We're looking for an enthusiastic teammate who's responsible, detail-oriented, LOVES COLOURS and ready to bring fresh energy to our brand.
JOB ROLE: UGC CONTENT CREATOR + LIVESTREAM SUPPORT (DUAL ROLE)
KEY RESPONSIBILITIES
UGC CONTENT CREATION
- Trend Spotting: Stay plugged into TikTok trends, beauty culture, viral formats, and local moments then translate them into converting ads.
- Scriptwriting & Storytelling: Write engaging, high-converting scripts for short-form videos (TikTok/IG Reels) aligned to Rehues voice and real customer pain points (fading colour, brassy tones, damaged hair, dryness, frizz).
- Creative Ideation: Pitch fresh concepts weekly (hooks, series ideas, creator-style formats, UGC angles, new tests).
- Content Production: Work with our editor/team to produce high-quality videos from briefing to filming to feedback rounds.
- Optimization: Track performance (views, retention, saves, comments, CTR) and refine content to improve results.
MARKETPLACE & LIVESTREAM SUPPORT
- Livestream Planning: Assist the team with scheduling of each live (product flow, promos, run-of-show, key talking points, bundles).
- Live Execution Support: Assist during livestreams (pin products, manage vouchers, monitor comments/questions, keep pacing on track, troubleshoot).
- Post-Live Review: Track live performance (views, CTR, add-to-cart, conversion, revenue) and share learnings to improve the next session.
- Improve Channel GMV
PERSONALITY TRAITS WE'RE LOOKING FOR
- Obsessed with improvement: You like content and marketing and wants to read and learn about it. Aiming for 1% a day growth.
- High ownership: You take responsibilities for your roles and think one step ahead.
- Problem Solver: Resourceful in problem solving and spots them before they aris.
- Detail-oriented executor: You love checklists, timings, and making sure things run smoothly.
- High Energy & Positive energy: You bring good vibes, can take feedback, and stay calm under pressure.
WHAT SUCCESS LOOKS LIKE (FIRST 6090 DAYS)
- You consistently deliver content briefs + scripts weekly, and filming/editing runs smoothly with minimal back-and-forth.
- You can independently run livestream support using a checklist (prep, live execution, post-live recap).
- Content performance improves over time (higher retention, more saves/comments, stronger CTR), and you can explain what worked and why.
- You proactively bring ideas: new angles, new series, new hooks, better ways to sell without sounding salesy.
- The team can trust you to execute without being micromanaged.
REQUIREMENTS
- TikTok-ready: You're already creating content for ads or tiktok (or have posted consistently before) and understand what performs.
- Fast-paced problem solver: Comfortable with short turnarounds and able to solve problems proactively
- Self-starter: Independent, proactive, and hungry to learn.
- Bonus: Experience with TikTok Shop livestream backend, e-commerce selling, or affiliate lives.
Also experience in doing UGC content is a plus
If you'd like to be part of our team, apply now we'd love to meet you!
