Understand the full-funnel solutions from Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
Drive market-leading ROI and analyze the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
Keep track of online campaigns efficiency and actively provide ideas and solutions for continuous improvement
Support on OM budget & projection model enhancement
Support adhoc request and analysis that may be initiated from local or regional marketing teams
Requirements
Bachelors degree in business administration, business analytics or other quantitative majors
Strong analytical skills with high proficiency in Excel
At least 1 year of hands-on experience with major online marketing channels
Ability to communicate and articulate insights and ideas in a clear and succinct manner
Ability to collaborate with stakeholders from across levels, including senior leaders
Ability to analyse data and derive insights that drives key business decisions
Ability to thrive in a dynamic and collaborative environment and manage multiple projects
Working knowledge of paid media analytics, tracking and reporting platforms
Good to have: SQL and/or Python and experience building dashboards
