Strategic Partnership Manager

About UP

UPGroup Asia is an integrated event experience agency delivering award-winning events across Singapore and Asia. We work with a passionate team of creators, strategists, and experts who bring together five core capabilities: Experience Management, Venue Management, Creative Studio, Event Technology, and Stage Effects.

We're proud to be the trusted partner of organisations and venue owners across the region, producing hundreds of events for thousands of audiences every year. If you're someone who loves creating experiences that leave a lasting impression, come build something meaningful with us!

Role Overview

We are seeking a commercially driven Strategic Partnerships Manager to lead venue expansion and revenue growth within Singapore. This role focuses on executing local partnerships strategy, securing new venue and event partnerships, and driving a consistent pipeline of revenue opportunities. You will also work on Event Partnerships to accelerate our growth in Singapore.

Reporting to the Head of Regional Venue Partnerships & Growth, this role is responsible for on-the-ground deal execution, account acquisition, and revenue delivery within the Singapore market.

Key Responsibilities

Venue Partnership Development (Local Execution)

• Identify, engage, and secure new venue partnerships across Singapore
• Build strong relationships with venue owners, operators, and hospitality groups
• Execute partnership agreements aligned with overall commercial strategy
• Support onboarding and activation of new venues to drive early revenue
• Own and execute all local Singapore venue partnerships, including negotiation and closing of deals within the market

Revenue Growth & Pipeline Management

• Own and deliver Singapore revenue targets in alignment with regional goals
• Build and maintain a robust pipeline of opportunities across venues, corporates, and agencies
• Drive recurring monthly revenue growth across the Singapore portfolio
• Track performance metrics and optimise conversion rates

Strategic Event Partnerships

• Develop and manage partnerships with event organisers, corporates, and agencies
• Generate a consistent pipeline of events and activations
• Deliver at least SGD 1M in annual event revenue
• Identify repeatable partnership models to ensure sustainable revenue streams
• Provide local market insights to inform regional strategy and decision-making

Commercial Hunting & Client Acquisition

• Lead outbound business development targeting enterprise and high-value clients
• Manage the full sales cycle from prospecting to negotiation and closing
• Convert new clients into long-term revenue-generating accounts

Account Management & Growth

• Maintain and grow relationships with key partners and clients
• Identify opportunities for upsell, cross-sell, and long-term contracts
• Ensure high levels of partner satisfaction and retention

Market Insights & Feedback

• Provide insights on local market trends, competitor activity, and customer needs
• Feed insights back to the regional lead to inform broader strategy

Success Metrics

• Number of new venue partnerships secured
• Monthly recurring revenue growth
• Annual event revenue (target: SGD 1M+)
• Pipeline size, conversion rates, and deal velocity
• Enterprise client acquisition and retention

Requirements

• 4-6+ years of experience in partnerships, business development, or sales
• Proven track record in commercial hunting and revenue delivery
• Strong experience in events, hospitality, or venue-related industries preferred
• Demonstrated ability to build and manage a high-quality sales pipeline
• Strong negotiation and stakeholder management skills
• Self-starter with strong execution focus