Job Description
Key Responsibilities:
Market strategy & competitive intelligence
1. Build and run an ongoing market and competitive intelligence system for overseas digital advertising and games: market sizing, player landscape, product and business-model benchmarking, policy and channel shifts.
2. Produce decision-ready strategy papers on priority markets and segments — where to enter or exit, how to sequence, build vs. buy vs. partner.
3. Establish the business performance framework and KPI set for the overseas business; turn scattered signals into reusable judgement.
Inorganic growth: target screening, commercial due diligence and deal support
1. Systematically screen potential partnership and investment targets across AdTech, game publishing and monetisation, and marketing SaaS; build and maintain a live target pipeline.
2. Co-lead commercial due diligence: market space, competitive dynamics, business model and unit economics, team quality, synergy value.
3. Deliver clear recommendations and deal-structure options; drive internal and external stakeholders through the process.
4. Track synergy realisation for invested or deeply partnered assets.
Ecosystem & strategic partnerships
1. Design the partnership strategy for key overseas ecosystem players — ad platforms, SaaS providers, industry alliances, agency networks, industry media and events — and lead deals from zero to one.
2. Launch joint go-to-market programmes, lead-sharing and joint solutions; feed high-quality pipeline to the sales team and own the outcome.
3. Manage the full lifecycle of priority partnerships, ensuring terms are executed and both sides win; turn the network into a durable market antenna for the company.
Requirements
Must have:
1. 5+ years of experience, including 2+ years in a top-tier strategy consulting firm or in strategy / corporate development / business analysis at a leading internet, gaming or advertising company, with a track record of full-cycle industry and corporate strategy projects.
2. Overseas market exposure (Southeast Asia / Europe / Middle East)
3. Strong commercial analytics: able to draw judgement from market data, financials and unit economics, and independently produce a decision-ready industry / competitor / target study.
4. Proven 0-1 external partnership experience: you have independently sourced, negotiated and landed at least one category of strategic partnership.
5. Self-driven, resilient, comfortable with ambiguity, and genuinely hands-on — not looking for a pure research role.
Nice-to-have:
1. Domain depth and network in digital advertising, game overseas publishing, or AdTech.
2. Direct exposure to M&A, investment or post-merger integration (CDD, valuation, deal structuring).
3. Experience coordinating across multiple regions, time zones and cultures.
More Info
Key Skills
Commercial analytics
Deal structuring
Market and competitive intelligence
Product and business-model benchmarking
Commercial due diligence
Post-merger integration
