Strategic Application Marketing Executive (Yishun)

JOB DESCRIPTION

Department: Regional Strategic Marketing

Reports to: Strategic Marketing Manager

Functional Relationships with:

Sales Account Officers, Product Marketing, Marketing and Communication, Strategic Planning members in ASEAN and India, Global Business Development and Application teams for technical and market interfaces

POSITION PROFILE:

Based in: Singapore

Job Site: Yishun

The successful candidate will:

The successful candidate will explore with primary but not limited focus on market intelligence, business analysis, and datadriven insight generation to support regional application marketing strategies. This role emphasizes market research, business visualization, data analysis, and strategic support, enabling Application Marketing to act as a sensemaking, insightdriven function. An engineering background is highly advantageous.

Key Duties & Responsibilities:

• Conduct market intelligence, industry tracking, and environmental scanning across assigned applications and regions

• Develop market analysis, application roadmaps, and ecosystem mapping to support regional application strategies with Application Marketing and CFTs

• Perform business, sales, and opportunity analysis to support decisionmaking and KPI tracking

• Identify TAM / SAM by application and ensure alignment with sales data accuracy

• Develop and maintain dashboards, reports, and visualizations (e.g. Power BI), including application market databases and portals

• Ensure data consistency and accuracy, and prepare monthly, quarterly and adhoc reports for Application CFTs and Management

• Support VOC collection and validation through structured analysis against market trends and application directions

• Translate VOC, customer and market inputs into actionable market intelligence, contributing to Needs Roadmap (NRM) and Product Roadmap alignment with internal key stakeholders

• Work closely with Application Marketing Engineers and CFT to integrate technical insights with market data and support discussions through clear, databacked visualizations

• Prepare materials to facilitate internal training, reviews, and strategic discussions

Ability / Competency Required:

• Bachelor's degree or above in Business, Marketing, Economics, Engineering, or related disciplines

• 2-3 years of experience in data analytics, market research, business analysis, strategic marketing, or related roles

• Strong analytical and logical thinking capability

• Ability to transform and structure data into meaningful information and interpret it to generate actionable market insights

• Proficient in MS Excel and PowerPoint Power BI or other data visualization tools are required

• Good communication and stakeholder management skills