Social Media Strategist (Regional)

Social Media Strategist (Regional)

Role Type: Full-time
Location: Singapore / Malaysia/Indonesia (Regional role)
Reports to: Founder / Regional Growth Lead

Role Purpose

We are looking for a Social Media Strategist who can think commercially, act analytically, and execute with clarity. This role owns the strategy, planning, and performance of our social media presence across multiple markets and business verticals.

This is not a posting role - this is a growth and demand-generation role.

Key Responsibilities

• Develop and own the regional social media strategy (Singapore, Malaysia, Indonesia)

• Translate business goals into content pillars, funnels, and campaigns

• Define monthly themes, campaign objectives, and KPIs

• Plan and oversee paid + organic social strategies

• Guide content and campaign teams with clear briefs and priorities

• Track performance metrics (reach, engagement, leads, conversions)

• Optimise strategy based on data, insights, and results

• Work closely with BD, sales, and leadership to support revenue goals

Platforms Covered

• LinkedIn (B2B, trust, authority)

• Instagram & Facebook (storytelling, recruitment, brand)

• TikTok (talent, impact stories, employer branding)

• YouTube Shorts / Reels (where relevant)

Requirements

• 5-8 years experience in social media strategy or digital growth

• Strong understanding of B2B and service-based marketing

• Experience managing multi-market or regional accounts

• Data-driven mindset with strong analytical skills

• Ability to lead without micromanaging

• Clear communicator who can simplify strategy for execution teams

Success Looks Like

• Clear strategy, consistent messaging, measurable growth

• Social media contributes directly to leads, trust, and brand authority

• Teams execute faster because direction is clear