Social Media Specialist - Freelance

A beauty and aesthetic clinic based in Helsinki is seeking a creative freelance social media specialist to manage and grow its Instagram presence. The role focuses on developing content in Finnish for a local audience while maintaining client communication in Russian. This is envisioned as a long-term collaboration, beginning with a small monthly scope of around 10 hours. The specialist will be responsible for creating and publishing engaging posts, Stories, and Reels, while also assisting with content planning and occasional basic community management. Experience in the beauty, skincare, or wellness industry will be especially valued.

Requirements

• Fluency in Finnish for creating high-quality Instagram content
• Strong communication skills in Russian for direct client coordination
• Proven experience managing and growing Instagram accounts, ideally in beauty, skincare, or wellness niches
• Proficiency in designing visually appealing posts, Stories, and Reels
• Ability to plan and execute simple promotions, giveaways, and campaign strategies
• Knowledge of best practices for engagement, follower growth, and social media trends
• Graphic design fundamentals with proficiency in tools such as Canva, Adobe Photoshop, or Illustrator
• Reliability, responsiveness, and a proactive approach to collaboration
• Availability for approximately 10 hours of work per month, with flexibility for long-term growth

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