Social Media Producer, OMG by Berita Harian (Contract)

A newspaper for the local Malay community, Berita Harian was established on July 1, 1957. It presents news and issues from home, the region and the world, featuring a wide spectrum of topics from sports to politics and religion. Other highlights include Malay culture and tradition, arts and heritage, family, hobbies and leisure.

OMG (Orang Muda Gitew: Young People Like That) is a young audience initiative under Berita Harian (BH). It aims to engage youths and young adults with a rational, moderate, yet progressive voice, offering perspectives on topics of importance to them.

We are looking for a proactive, dynamic individual to be part of this initiative focused on building BH's readership and reach amongst the young audiences.

As a Social Media Producer, you are responsible for the end-to-end workflow to produce content for Berita Harian's young audience brand, OMGxBH's social media platforms. This includes researching and writing stories and scripts, filming and editing, conducting interviews, and reporting on news promptly and accurately for the social media platform. Your work will be to inform, educate, entertain, and engage our audience. You will also be required to monitor site metrics, respond to reader comments, and implement creative design.

In this role, your key responsibilities are to:

• Research story ideas and generate content based on news and developments.
• Pitch creative and fresh content ideas in line with Gen Z's trends, concerns and interests.
• Produce multimedia content, including short videos and social media posts, under BH's young audience initiative. These include street interviews, memes, vox pox, explainers, skits and more)
• Other duties include transcribing, scripting, filming, editing, producing and uploading content.
• Build communities through engagement on various platforms.
• Meet content completion deadlines.
• Work collaboratively as part of the Social Media Team, and larger News Editorial Team.
• Represent the organisation professionally.
• Build and execute social media strategy through research and audience identification.
• Generate, edit, publish and share content that builds reach and engagement.
• Continuously improve by capturing and analysing the data/metrics, insights and best practices.
• Collaborate with other departments (customer relations, sales etc) for relevant social media initiatives.

Requirements:

• Minimum diploma or degree in Journalism, New Media, Mass Communications or equivalent from a recognised institution
• Strong writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking capabilities and social analytics tools knowledge
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail and audience-oriented with good multitasking and organisational ability
• Effectively bilingual in Malay and English
• Highly creative and meticulous, with high personal standards, and ownership in his/her projects.
• Able to prioritise, multitask and work under tight deadlines in a fast-paced environment.
• Ability to work independently with minimal supervision and as part of a team.
• At least 2 years of relevant experience in videography and photography.
• Have a track record in videography and editing, especially in social media.
• Proficient in editing software under Adobe Creative Cloud (i.e. Premiere Pro, After Effects, Photoshop) and other software like Canva and CapCut.
• Willingness to work on weekends/public holidays when required.

This is a full-time contract position till March 2027, with an option to extend till 2028.

If you're interested in this role or have someone suitable to recommend, please submit resume and portfolio to Priscilla Foong - [Confidential Information]. Please indicate the role in the email subject header.