About the Company:
iQIYI Inc. [IQ] is a NASDAQ listed technology, entertainment company. It is the first online video streaming platform in China to reach over 100 million VIP subscribers. Our dramas, movies, animations, variety and entertainment shows are watched by billions locally and abroad. The next phase for iQIYI is to bring our wonderful contents and services to the world. We are currently looking for innovative and talented individuals to join us.
Responsibilities
1. Account Operations & Content Production
- Manage the day-to-day operations and growth of short-form video accounts across platforms such as TikTok, YouTube, and Meta.
- Support account incubation and scaling, including new account setup, account nurturing, and managing multiple accounts concurrently.
- Understand platform recommendation mechanisms and key performance metrics. Participate in testing and optimizing posting strategies to improve account authority and content distribution efficiency.
- Utilize AI tools (e.g., Muse and other AI-assisted tools) for content production and standardized material processing to enhance production efficiency and enable scalable publishing.
2. Content Strategy & Editing Template Optimization
- Monitor trends across entertainment content, including dramas, films, and variety shows, and support content planning and material selection.
- Analyze short-form video performance from multiple dimensions such as content structure, editing rhythm, titles, and hashtags to identify patterns behind high-performing content.
- Develop reusable editing templates and content strategies to continuously improve viral potential and ensure consistent content performance.
3. Data Analysis & Operational Efficiency
- Conduct data analysis based on historical publishing performance, including metrics such as posting frequency, publishing cycles, and viral content rate.
- Identify operational insights and support the development of automation strategies and optimization of operational rules.
- Assist with routine operational reviews, including data analysis, preparation of weekly/monthly reports, and documentation of operational methodologies.
Requirements
- 13 years of experience in social media account operations or digital content management.
- Strong understanding of major social media platforms, including content formats, algorithm mechanisms, audience targeting, and platform best practices.
- Excellent content judgment and strong sensitivity to trends, with the ability to quickly identify emerging topics, viral patterns, and creative opportunities. Experience contributing to viral or high-performing content is a plus.
- Strong execution skills and a high sense of ownership, with the ability to take responsibility for daily account performance and operational outcomes.
- Passion for diverse forms of entertainment content, particularly C-content, including films, television series, variety shows, and dramas.
**Tips: If you do not receive any interview invitation from iQIYI within 14 days, we may not arrange you to participate in the follow-up interview. Thank you for your understanding, attention and recognition to iQIYI!
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