Social Media Marketing Specialist – Part-Time

An online wine store based in Singapore is seeking a freelance social media marketing specialist to drive awareness, engagement, and sales through effective digital strategies. The role involves developing creative campaigns that highlight premium wine offerings, running targeted and retargeting ads, and building a consistent online presence that reflects the brands luxury positioning. The ideal candidate will have proven experience in e-commerce and social media marketing, particularly within wine, lifestyle, or luxury products. This is a part-time, contract role with flexible remote collaboration.

Deliverables

• Develop and implement a social media strategy aligned with brand objectives and sales goals.
• Create compelling content calendars tailored to platforms such as Instagram, Facebook, and TikTok.
• Plan, launch, and optimize paid social campaigns, including retargeting ads to convert visitors into customers.
• Analyze campaign performance and provide actionable insights and recommendations for improvement.
• Ensure brand voice, visuals, and messaging are consistent and aligned with the premium positioning of the store.

Requirements

• Demonstrable experience in social media marketing, preferably within e-commerce, wine, or luxury goods.
• Proficiency in managing and optimizing paid campaigns on Meta Ads Manager and other social platforms.
• Strong understanding of social media trends, analytics, and growth strategies.
• Creative mindset with the ability to produce engaging and brand-aligned content.

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