Social Media Marketing Specialist (Healthcare)

About the Role

We're looking for a creative Social Media Content Creator / Videographer who loves crafting stories that inspire and educate. You'll work with our marketing and medical teams to produce high-quality, authentic patient education and behind-the scenes short-form videos and posts that connect across Instagram, TikTok, Facebook, and YouTube Shorts.

If you're passionate about visual storytelling and have a keen eye for what makes audiences stop scrolling - we'd love to meet you.

Key Responsibility

. Plan, film, and edit short-form videos (Reels, TikTok, YouTube Shorts) that are engaging, educational, and visually appealing.

. Capture authentic content within clinics - interviews, lab insight, behind the scenes and patient-journeys.

. Edit videos with platform trends in mind using tools like CapCut ensuring strong hooks and retention.

. Create thumbnails, write captions, and select hashtags that connect with patients in a relatable way and optimised for engagement.

. Schedule, post, and track content performance across platforms.

. Stay updated with social trends, algorithm changes, and platform best practices.

. Brainstorm creative ideas for campaigns or educational series.

. Collaborate with our marketing and design team on cross-platform visuals and paid ad content.

. Post and schedule content across social media channels.

. Stay updated with social media trends, algorithm changes, and platform best practices.

. Maintain a library of multimedia assets such as articles, videos and images.

Requirements

. Diploma or Degree in Media, Communications, Marketing, or Film - or equivalent hands-on experience.

. 1-4 years of experience in content creation or video production (agency or in-house) for social media. Healthcare experience would be added advantage. Fresh graduates are encouraged to apply.

. Proficient in short-form video editing tools (CapCut, Adobe Premiere Pro, or similar) and graphic design skills (Canva).

. Skilled in smartphone and camera filming, basic lighting, and audio setup, and ability to guide cast / talent during shoots.

. Strong sense of visual storytelling and social media tone.

. Strong command of English for crafting short, catchy captions and understanding tone across platforms.

. Familiar with TikTok, Instagram, and YouTube Shorts trends and audience behaviour.

. Experience with Meta Business Suite,Meta Ads Manager, TikTok Ads Manager, or YouTube Studio (added bonus skill)

. Comfortable using LinkedIn for professional storytelling or brand content (added bonus).

Why Join Us

At Sincere Healthcare Group, you'll do more than just create content - you'll tell real stories that help people understand their health and fertility journeys. You'll be part of a supportive, forward-thinking team where creativity and empathy go hand in hand.