SOCIAL MEDIA MARKETING MANAGER

Job Description

• Develop and implement social media marketing strategies aligned with company goals
• Manage and grow the company's social media accounts (e.g. Facebook, Instagram, TikTok, LinkedIn)
• Create and oversee engaging content, including posts, videos, campaigns, and advertisements
• Plan and manage paid advertising campaigns to drive traffic and leads
• Monitor performance metrics (reach, engagement, conversion) and prepare regular reports
• Analyse market trends and competitor activities to improve campaign effectiveness
• Collaborate with sales and creative teams to ensure consistent branding
• Manage online customer interactions and maintain positive brand image
• Work with influencers and external partners when necessary

Requirements

• Strong understanding of major social media platforms and digital advertising tools
• Experience in content creation and campaign management
• Knowledge of analytics tools (e.g. Meta Business Suite, Google Analytics)
• Creative mindset with strong copy writing skills
• Good communication and leadership abilities
• Able to work independently and meet deadlines
• Able to work on weekends and public holidays when required
• Strong understanding of major social media platforms and digital advertising tools