Job Description

We are looking for a creative,proactive and hands-on Social Media Marketing Executive with strong Chinese and English communication skills to join our Marketing Department.

The successful candidate will be responsible for the school's social media content, short-form video production, graphic design and marketing activities, while also supporting school events, branding initiatives and other marketing projects.

Key Responsibilities

Manage and create content for the school's TikTok, Xiaohongshu (RED), Instagram, Facebook and other social media platforms
Plan, script, shoot, edit and publish short-form video content
Produce content featuring campus life, programmes, students, school activities, graduation ceremonies and other school-related activities
Develop and produce social media content in both Chinese and English
Design marketing materials including posters, social media graphics, flyers, event posters and other promotional materials
Assist the Marketing Department in planning and executing online and offline marketing campaigns
Support school events, including pre-event preparation, on-site coordination, photography, videography and post-event content production
Assist with social media account management, content publishing, basic performance tracking and content optimisation
Work closely with the CEO and Marketing Manager on assigned marketing, branding and promotional projects
Perform other marketing and promotional duties assigned by management.

Requirements

Fluent in both Chinese and English, with strong written and verbal communication skills
Diploma or Degree in Marketing, Communications, Media, Advertising, Design, Digital Marketing or a related field is preferred
Experience in Social Media, Digital Marketing, Content Creation or education marketing will be an advantage
Experience in short-form video shooting and editing
Familiarity with CapCut, Adobe Premiere Pro, Photoshop, Illustrator and Canva is preferred
Good understanding of TikTok, Xiaohongshu, Instagram, Facebook and other social media platforms
Strong sense of visual aesthetics and creativity
Good communication, organizational and execution skills
Proactive, responsible and able to work independently as well as part of a team
Able to manage multiple tasks and adapt to changing priorities.
Experience working in a school, education institution, training centre or international education organisation
Experience managing social media accounts
Experience in short-form video or content creation
A portfolio of video, photography, graphic design or social media work
Experience in event photography, videography or event coordination
Good understanding of current social media and short-form video trends, particularly TikTok and Xiaohongshu.