Social Media Marketing Executive

Social Media Marketing Executive

Company Overview

Our client is a Singapore-based organisation supporting business leaders and professionals in building their market presence, strengthening their personal brands, and generating business opportunities through digital marketing and social media.

As the business continues to expand its digital presence, they are looking for a creative and commercially minded Social Media Marketing Executive who can take ownership of social media, content creation, digital campaigns and lead-generation activities across multiple business leaders.

Role Overview

We are looking for a creative, hands-on and commercially driven Social Media Marketing Executive to manage social media, content creation, personal branding and digital marketing initiatives for multiple business leaders.

Beyond creating content and growing online presence, you will also play an important role in lead generation, lead nurturing and appointment setting. You will work closely with individual leaders to understand their business objectives, target audiences and positioning, and translate these into targeted content and campaigns that generate meaningful engagement and business opportunities.

This role is ideal for someone who enjoys being involved across the full marketing journey, from content ideation, filming and editing to campaign execution, stakeholder management, lead follow-up and conversion.

Key Responsibilities

Social Media & Personal Branding

• Develop and execute social media strategies across platforms such as Instagram, Facebook, TikTok, LinkedIn, Douyin and Xiaohongshu (XHS).
• Manage the personal brands of multiple business leaders, tailoring content, messaging and positioning according to their target audiences and business objectives.
• Plan and manage monthly content calendars aligned with business priorities, campaigns, events and lead-generation objectives.
• Work closely with leaders to understand their expertise, target markets and commercial priorities, and translate these into relevant and engaging content.
• Manage day-to-day content publishing, community engagement and social media activities.
• Monitor social media trends, audience behaviour and content performance to identify opportunities for improvement and growth.

Content Creation & Video Production

• Conceptualise, script, film and edit engaging short-form videos, Reels and social media content.
• Handle basic photography and videography for marketing activities, campaigns and events.
• Edit videos with subtitles, captions, graphics, music and transitions using tools such as Canva, CapCut, Adobe or equivalent platforms.
• Create marketing materials including social media visuals, EDMs, event collaterals and digital campaign assets.
• Work closely with the Social Media Content Assistant to ensure content is produced, approved and published according to schedule.
• Maintain consistency in branding, messaging and content quality across different accounts.

Lead Generation & Appointment Setting

• Develop and support digital marketing initiatives aimed at generating qualified leads, enquiries and appointments.
• Manage incoming leads generated through social media, digital campaigns, events, WhatsApp and other marketing channels.
• Follow up and nurture leads professionally to understand their needs and guide suitable prospects towards appointment setting.
• Maintain accurate lead records and monitor the progress of leads throughout the marketing and conversion funnel.
• Track response rates, lead quality and appointment conversions to identify areas for improvement.
• Identify common enquiries, objections and lead behaviours, and provide feedback to improve campaign messaging and conversion strategies.

Account & Stakeholder Management

• Serve as the key marketing point of contact for assigned business leaders.
• Build strong working relationships with leaders and understand their business objectives, target audiences and marketing priorities.
• Coordinate content planning, filming schedules, approvals, campaign timelines and publishing requirements.
• Manage multiple accounts and marketing priorities while ensuring deliverables are completed according to agreed timelines.
• Provide regular updates on content performance, campaign activities, lead generation and appointment outcomes.

Digital Marketing & Campaign Management

• Plan, execute and optimise digital marketing campaigns across Meta, Google and other relevant advertising platforms.
• Support paid advertising initiatives aimed at increasing awareness, generating enquiries and acquiring qualified leads.
• Manage EDM and email marketing campaigns, including campaign preparation, content and scheduling.
• Support marketing initiatives for recruitment drives, seminars, webinars, workshops, events and other business activities.
• Develop event promotional materials and coordinate marketing timelines across multiple campaigns.
• Monitor campaign performance and use key marketing metrics to recommend improvements to content, targeting and campaign execution.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Communications, Mass Communications, Business or a related field.
• Entry level candidates and candidates with up to 2 years of relevant experience in social media, digital marketing, content creation, lead generation or account management are welcome.
• Strong hands-on ability in content creation, filming, short-form video editing and basic graphic design.
• Comfortable using tools such as Canva, CapCut, Adobe Creative Suite or equivalent content creation platforms.
• Familiar with managing social media platforms such as Instagram, Facebook, TikTok, LinkedIn and/or Xiaohongshu.
• Strong communication, interpersonal and stakeholder management skills.
• Comfortable working directly with business leaders and managing multiple accounts, priorities and timelines.
• Commercially minded and able to understand how marketing activities contribute to lead generation and business conversion.
• Organised, proactive and comfortable taking ownership of projects from planning through execution.
• Proficiency in English and Mandarin to support communication and content requirements for English- and Mandarin-speaking stakeholders and audiences.

Added Advantages

• Hands-on experience with Meta Ads, Google Ads or other digital advertising platforms.
• Experience using CRM, lead-management or marketing automation platforms.
• Experience managing leads, conducting lead follow-ups or supporting appointment-setting activities.
• Familiarity with analytics and reporting tools such as Meta Business Suite, Google Analytics or similar platforms.
• Previous exposure to the financial services or financial advisory industry would be advantageous.

This is in partnership with the Employment and Employability Institute Pte Ltd (e2i). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to recruitSG's PDPA and e2i's PDPA.

Only shortlisted candidates will be contacted.