Social Media Marketer

Job Summary

Responsible for developing and executing social media marketing strategies to increase brand awareness, improve audience engagement, generate leads, and support the company's digital marketing objectives.

Key Responsibilities

• Plan, create, and publish engaging content across TikTok and Xiao Hong Shu.
• Develop social media calendars, marketing campaigns, captions, graphics, and short-form videos tailored to target audiences.
• Monitor social media trends, conduct competitor research, and identify opportunities to improve content performance.
• Manage social media accounts, respond to audience enquiries, and build online communities.
• Assist in planning and executing paid social media advertising campaigns to increase reach, engagement, and lead generation.
• Track campaign performance using analytics tools and prepare reports with recommendations for improvement.
• Coordinate with clients, influencers, and internal teams to support content production and marketing campaigns.