Social Media Manager (Remote)

Key Responsibilities

• Own and execute social media strategy across platforms including X (Twitter), Instagram, LinkedIn, and TikTok, maintaining a consistent and authentic brand voice

• Partner closely with the Marketing Lead to align social and content initiatives with broader marketing goals and campaigns

• Plan, manage, and optimize content calendars across multiple channels, tailoring formats and messaging for each platform

• Write and edit high-quality copy for social posts, email marketing, websites, and campaign assets

• Collaborate with internal stakeholders (e.g. speakers, sponsors, business teams, community) to support their objectives through targeted content

• Track, analyze, and interpret performance metrics to continuously improve reach, engagement, and conversion

• Report on key KPIs, sharing insights and recommendations to enhance content effectiveness

• Conduct competitor and landscape analysis, staying up to date with trends across crypto, web3, AI, and fintech

• Keep pace with platform updates, social trends, and digital marketing best practices

• Support wider marketing campaigns with timely, on-brand content delivery

Requirements

• 3-5 years of experience in social media, content marketing, or a related role

• Excellent writing and editing skills with strong attention to tone, clarity, and detail

• Proven experience building content strategies that drive engagement and audience growth across social platforms

• Hands-on experience with social analytics tools and performance reporting

• Ability to manage multiple workstreams in a fast-moving environment

• Strong cross-functional collaboration and stakeholder management skills

• Analytical, proactive, and creative problem-solver

• Highly self-driven with a strong sense of ownership and accountability

• Solid understanding of crypto, web3, or AI ecosystems (strong advantage)

• Bachelor's degree in Marketing, Communications, or a related discipline