About
Liquid Group is a Major Payment Institution licensed in Singapore, specialising in cross-border payment services for consumers and corporates across Asia. We operate RoamQR, LiquidNow, LiquidNET and LiquidPay enabling smart, secure, and cost-effective payment solutions for partners, banks, merchant acquirers, and digital wallet providers across the region.
We work collaboratively to build innovative payment solutions that ensure efficiency, security, and convenience for our partners and customers.
At Liquid Group, we provide vast opportunities for you to gain new knowledge and skills, also to widen your scope of views and experiences in the financial world. We work in a collaborative and adaptive way, exploring innovative ideas and solving challenging problems to develop our products. Together, we ensure efficiency, security, and convenience for our partners and customers.
Website:www.liquidgroup.sg
Role Overview
We are looking for a creative, data-driven Social Media Manager with a strong focus on content creation, audience growth, engagement, and reach across Liquid Group's digital channels.
This role is responsible not only for content execution, but also for driving consistent, measurable growth of our social media presence in line with brand, business, and ecosystem objectives.
The ideal candidate understands how to grow social channels organically and through targeted paid amplification, using data, trends, and platform-native formats.
Key Responsibilities
Social Media & Content Management
- Plan, create, and publish engaging content across social platforms (LinkedIn, Instagram, Facebook, TikTok, YouTube, etc.)
- Develop short-form and long-form content including posts, captions, carousels, videos, reels, and stories
- Manage content calendars aligned to campaigns, partnerships, events, and product launches
Social Media Growth & Optimisation
- Own and drive social media growth metrics, including follower growth, reach, impressions, engagement rate, and content performance
- Identify growth opportunities through platform trends, posting cadence, content formats, and audience insights
- Optimise content based on performance data and platform algorithms
- Support and execute organic and paid growth strategies, including boosted posts and basic social ad campaigns
- Conduct regular content audits and recommend improvements to maximise reach and engagement
Content Development
- Produce digital content such as blogs, newsletters, videos, and campaign assets
- Adapt core messaging into platform-specific formats for different audiences (B2B, partners, merchants, travellers)
- Translate complex fintech and payments topics into clear, engaging, and shareable content
Brand & Community Building
- Maintain consistent brand voice, tone, and visual identity across all channels
- Actively engage with the community through comments, messages, and mentions
- Support corporate storytelling, employer branding, and thought-leadership initiatives
Performance Tracking & Reporting
- Track and analyse performance of social content and campaigns using analytics tools
- Produce regular performance reports highlighting growth trends, top-performing content, and optimisation insights
- Use data to inform content strategy and future growth initiatives
Partnership & Campaign Support
- Support co-branded campaigns with partners, wallets, merchants, and ecosystem stakeholders
- Coordinate closely with business development, PR, and product teams to align messaging
- Support digital amplification of joint announcements, launches, and ecosystem milestones
Event & Activation Support
- Support live and post-event social coverage (posting, stories, highlights, recap content)
- Assist with digital campaigns tied to events, webinars, and industry forums
Requirements
- Bachelor's or Master's degree in Marketing, Communications, Business, or a related field
- Minimum 3+ years of experience in social media or digital marketing
- Proven experience managing and growing social media accounts
- Strong understanding of social media platforms, algorithms, and content trends
- Experience with digital marketing fundamentals (SEO basics, analytics, social ads)
- Excellent writing and communication skills with strong attention to detail
- Ability to manage multiple projects in a fast-paced environment
Tools & Technical Skills
- Experience with tools such as Canva, CapCut, HubSpot, Google Analytics
- Familiarity with AI and content tools like ChatGPT, Gemini Pro, MidJourney, Runway, Lovable, or similar.
Preferred Skills
- Experience in fintech, payments or technology but not a must.
- Experience running social media ad campaigns
- Ability to translate analytics into growth-driven content decisions
