About the Role
We're looking for a proactive and creative Social Media Manager who's not just a doer, but a thinker. Someone who understands the evolving social landscape and can turn trends into engaging, on-brand content that delivers results. You'll lead the end-to-end social media process, from strategy and content planning to client liaison, execution, and reporting.
Key Responsibilities
Strategy & Planning
- Develop and execute monthly social media strategies tailored to each client's goals
- Plan and maintain content calendars ahead of time
- Monitor social media trends, competitor activity and emerging platform features to keep content fresh and relevant
- Propose new ideas to increase engagement and brand visibility
Content Development & Execution
- Write engaging and on-brand captions with strong call-to-actions
- Brief and collaborate with designers and videographers to produce static posts, carousels, reels, and TikToks
- Schedule and publish content across platforms (Instagram, Facebook, TikTok, LinkedIn etc.)
Community Management
- Monitor comments, DMs, and tags to maintain active engagement with followers
- Respond to queries and escalate issues where necessary
- Grow community through organic interaction and timely engagement
Client Communication & Coordination
- Liaise directly with clients to understand brand tone, campaign objectives, and feedback
- Host monthly check-ins or performance review meetings with internal team and clients
- Present ideas, monthly calendars, and reports clearly and confidently
Reporting & Optimisation
- Compile monthly insights and performance reports across platforms
- Analyse what's working and what's not, with actionable recommendations
- Track KPIs such as reach, engagement rate, follower growth, CTR, and video views
Requirements
- Minimum 2-3 years of experience in social media management or digital marketing
- Strategic mindset with ability to think creatively and analytically
- Familiarity with tools like Meta Business Suite
- Good eye for aesthetics and storytelling across visuals and video
- Strong communication and client-facing skills
- Highly organised, self-driven, and responsive to deadlines
Bonus Points
- Experience with paid ads management
- Knowledge of SEO and SEM
